Key Dates & Times

Saturday 14 February 2026
9:00am - 6:00pm
Exhibitor Access from 8am

Sunday 15 February 2026
9:00am - 6:00pm
Exhibitor Access from 8:30am

Monday 16 February 2026
9:00am - 6:00pm
Exhibitor Access from 8:30am

Tuesday 17 February 2026
9:00am - 3:00pm
Exhibitor Access from 8:30am

Wednesday 11 February 2026
2:00pm - 10:00pm
Space Only Exhibitors

Thursday 12 February 2026
7:00am - 10:00pm
All Exhibitors (Space Only & Shell Scheme)

Friday 13 February 2026
7:00am - 10:00pm
All Exhibitors (Space Only & Shell Scheme)

Deliveries
Delivery Label Lower Level

Delivery Label Upper Level

Tuesday 17 February 2026
3:30pm - 10:00pm*

Wednesday 18 February 2026
7:00am - 12:00pm

*Space only stand builders cannot commence stand dismantle until 6:30pm.

Please note: if you are located in the upper halls, you will need to have your stand packed down and labelled by 10:00pm Tuesday 17 February 2026.

Wednesday 11 February 2026
2:00pm - 5:00pm

Thursday 12 February 2026
9:00am - 5:00pm

Friday 13 February 2026
8:00am - 6:00pm

Saturday 14 February 2026
8:00am - 6:00pm

Sunday 15 February 2026
8:30am - 6:00pm

Monday 16 February 2026
8:30am - 6:00pm

Tuesday 17 February 2026
8:30am - 3:30pm

Exhibitor Deadlines (Due Dates)


Task 1 - Your Web Profile - 22 October 2025

Task 2a - Event Guide Submission - 5 November 2025

Task 3 - Exhibitor Badges - 21 January 2026                                                                                                                                                                                                                      Please see instructions for Badges and Visa Letters here.

Task 4 - Digital Solutions & Privacy Requirement - 21 January 2026

Task 5 - WH&S Agreement - 21 January 2026

Task 7 - Stand Declaration - 9 January 2026

Task 8 - Stand Build Services (Fascia, Power, AV, Furniture) - 21 January 2026

Task 9 - Move-In Access - 9 January 2026

Task 2b - Event Guide Paid Advertising Submission - 5 November 2025

Task 6 - Public Liability Insurance - 21 January 2026

Task 10 - Freight & Logistics Services - 21 January 2026

Task 11 - Promotional Opportunities - 21 January 2026

Task 12 - Venue & Other Services - 9 January 2026

Task 13 - Goodie Bag Submission - TBC


If you have booked any additional marketing opportunities such as social media posts, web ads or email ads, our team will reach out to you separately for submissions in the lead-up to the show.

To complete your tasks, you need to be logged in to the Exhibitor Portal - please use the My Tasks | Exhibitor Portal button on the top right corner of the page. 

If you do not know your login details, please contact our Fulfillment Team. Click to see Event Team Contacts.

Here To Help

For all exhibitor and event enquiries, please reach out to our Customer Service team below via phone or email. Your enquiry will be directed to the correct department.

Customer Service Team
1800 571 960
02 8329 0945
[email protected]

Mia Lykissas 
Event Production Executive

Emma Behrend
Senior Event Producer

Cory McCarrick
Exhibition Director

Steve Steenson
Group Director of Operations & Event Production

For enquiries regarding your stand build and move-in/out, please reach out to our Operations Manager below. Please do not contact the Operations Manager for any enquiries outside of these.

Brad Wheeler
Senior Operations Manager
02 9422 2581
0420 944 341
[email protected]

 

Stephen Cuff
Group Sales Manager

Brendan Siau
Strategic Account Manager

Fidoh Natividad
Strategic Account Manager

Marc Middlecote
New Business Manager

Lajeurne Allen
Account Manager

Alicia Bourke
Marketing Manager

Alex Watson
Senior Marketing Executive

Shahida Sweeney
Conference Producer

Admission / Exhibitor ID

Reed Gift Fairs are trade-only events for registered buyers in the gift and homewares industry. GIC cards have now expired and are no longer able to be used. Registration is per show and badges will be emailed automatically upon registration.

All individuals must provide their business ABN for entry into the event and are required to provide additional proof of business information if requested. Any non-retail trade registrations will be removed at our discretion in order to maintain a quality business environment.

Guest Tickets will not be available for purchase at this event, and all visitors must register as a standard visitor under a valid ABN.

You will require Exhibitor Badges to enter the Fair on show days. These badges clearly display your name and the company name as well as utilise photo technology to register each time you enter the fair. Please submit below a list of the first and last names, role and unique email address of each staff member who will be working on your stand during the fair to have their badges printed.

Please complete the Exhibitor Badges Task in the Exhibitor Portal by Wednesday 21 January 2026.

Missed the deadline?
If you have missed the deadline please send through the additional names to [email protected]

To help us reduce congestion in thoroughfares and the elimination of cash and product handling we also advise that personal shopping will not be permitted at any time during the show. We ask for your support in refraining from selling products off your stand at any time during the operational days of the fair.

What's On

Please see below some of the key features at Reed Gift Fairs Sydney this year. Be sure to check out our website closer to the event for full event details. 

Retail Therapy

Take advantage of the complimentary Retail Therapy Seminar and learn from industry experts to level up your business. More information coming soon - stay tuned!

One badge, two premium events.

The best of both retail events will come together in 2026 as Reed Gift Fairs Sydney will co-locate with Life Instyle Sydney at the ICC – creating a vibrant, one-stop buying experience and increasing our community’s potential for business. Visit the Life Instyle website.

Exclusive Offers

Parking, flights, accommodation and shuttles - Help your buyers plan their visit by promoting our special partner and travel offers to your customer database.

Venue & Surrounds

Do you need accommodation?

Take advantage of the exclusive rates negotiated by our travel and accommodation partner, Ozaccom. 

Contact them at +61 (0)7 3854 1611 or [email protected]

Move-in days: Wednesday 11th, Thursday 12th & Friday 13th February
Exhibitor parking at the ICC can be validated for $25 at the ICC customer service desk, located on level 2 next to hall 4 of the Exhibition Centre. 

Show days: Saturday 14th, Sunday 15th, Monday 16th & Tuesday 17th February
Exhibitor parking at Wilsons Harbourside Carpark can be validated for $20 at the Reed Gift Fairs customer service desk, located on level 2, desk 2.

Move-out days: Tuesday 17th & Wednesday 18th February
Exhibitor parking at the ICC can be validated for $25 at the ICC customer service desk, located on level 2 next to hall 4 of the Exhibition Centre. 

*Please note: Parking will be very limited over this weekend, so we advise you take public transport where possible.*

 

Please see here for more information on parking.

We have provided a free shuttle bus travelling between Sydney Airport and ICC Sydney Darling Harbour for the duration of the show. 

Buses will depart the venue from Iron Wharf Place, outside the Convention Centre/Sofitel hotel.

Food & Beverage information coming soon.

Exhibitor FAQ