ICC Sydney • 14 - 17 February 2026
NSW's biggest week in retail - right in the heart of Darling Harbour
Discover quality gifts, entertaining essentials & unique homewares for every store & every style.
WINNER Best Gift & Homewares Wholesaler, Gift Guide Australia - 4 years in a row
- Reed Gift Fairs
- Reed Gift Fairs - Darlin
Find everything you need at Reed Gift Fairs Sydney
Kick off the season with a visit to Reed Gift Fairs, conveniently located at ICC Sydney, Darling Harbour, where attendees can explore the largest variety of giftware products in Sydney for Gift & Lifestyle, Home & Décor, Fashion & Accessories, Kids & Family, Beauty & Wellness and Garden & Outdoor Living.
Reed Gift Fairs Sydney stands as Australia's leading retail buying event, offering retailers and designers access to hundreds of premium and emerging wholesale brands - all under one roof. It's an opportunity to discover the latest products, connect with industry experts and source unique products that will set retail businesses apart.
International Convention Centre Sydney
14 Darling Dr, Sydney NSW 2000
Located in the heart of Darling Harbour, ICC Sydney is easily accessible by any mode of transport you choose and if you need accommodation options - we've got you covered.
Saturday 14 February 9am - 6pm
Sunday 15 February 9am - 6pm
Monday 16 February 9am - 6pm
Tuesday 17 February 9am - 3pm *registration closes at midday
Planning
Prepare for an elevated retail experience at Reed Gift Fairs Sydney, where attendees can discover and explore a diverse range of innovative products across various categories. Make the most out of your visit by planning in advance.
Directory.
Did you know the Exhibitor Directory serves as a digital planning tool to create a shortlist of your favourites and must-see suppliers?
Filter the online exhibitor directory by A-Z, product category and sub-categories.
Access your personalised plan across multiple devices, then when you’re ready, simply export to pdf and print out to map your journey around the show.
Event Guide.
A must-have resource for sneak previews of the latest exhibitor products and offers.
Read online ]
Accommodation.
Spend a couple of nights staying in the beautiful Darling Harbour. Book early with our travel partner Ozaccom to get the best hotel deals close to ICC Sydney with a range of options to suit your budget.
Products.
Browse over 2000+ new collections and ranges in the Product Showroom – filter by A-Z, search by product type or scroll and discover something new.
Add To Plan to complement your Exhibitor Directory shortlist. Print or save to PDF to mobile and have an organised visit to the show.
Floorplan.
View the floorplan to easily plan your visit and navigate your way through the halls.
Download floorplan ]
Share With Your Network
Register and spread the word on social media using our referral tool.
What's On
Reed Gift Fairs SYDNEY
Retail Therapy.
Retail Therapy is a chance to reconnect with your business strategy and be inspired with practical takeaways to elevate your customer experience. Check out the full session directory here >.
Pamper Pit.
Enjoy a complimentary 5-minute massage from our healing hand specialists. Book in early at the Pamper Pit desk located on the show floor to ensure you don’t miss out.
Spotlight On Sydney.
There's so much to see and experience when you Stay In Sydney -- here's a helpful snapshot of where to sleep, dine and play.
Giftguide Hot100.
Readers vote for their favourites to support all the hard working businesses in our sector. Votes are in - visit the Giftguide Hot100 display at the show to find products the people are loving!
So much to explore on levels 1 AND 4
- Water stations are located on Lower Level 1 left of Agora Restaurant and back right corner; Upper Level 4 near Retail Therapy
- 50c off any hot beverage at ICC catering outlets when you bring a reusable cup.
Catering Outlet Opening Hours
Level 1
Agora Restaurant
Sat 8 - 6pm | Sun - Mon 8.30 - 6pm | Tues 8.30 - 3pm
Kiosks in halls La Patisserie |
Level 2
Foyer Cafe
Sat 7 - 2pm | Sun - Tues 8 - 2pm
Level 4
Restaurant
Sat 8 - 6pm | Sun - Mon 8.30 - 6pm | Tues 8.30 - 3pm
Bagel Bar Grab&Go
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Event Highlights
Follow the Reed Gift Fairs feed for sneak peek into the vibrant world of retail sourcing.
Follow us on instagram @reedgiftfairs
What Visitors Have to Say
Hear from Reed Gift Fairs' visitors and learn why they choose to attend each year.
Recommended Exhibitors
A Snapshot of the Fair
See what you can expect at Reed Gift Fairs through our video highlights.
Keep In Touch
Stay in the loop with all things Reed Gift Fairs Sydney! Sign up for our mailing list to receive exclusive product previews and event updates.
Frequently Asked Question (FAQs)
FAQs
Ticket access
Call our team on 1800 571 960 or +61 2 8329 0945 to update your details, confirm your registration status or have your badge re-sent. Alternatively, visit Customer Service onsite.
Buyer Guests
In order to deliver a safe event for our customers as of 1 January 2021 guest tickets will not be permitted. This is to control visitor numbers, in adherence to the strict health and safety regulations; as well as ensure our exhibitors are presented with a qualified buyer. Any legitimate staff in your business should be registered through the main registration process and able to prove business ID if requested.
I don’t have an ABN because I am an International Business
Please email [email protected] our Customer Service Team to assist you in your registration along with proof of your business including your business address, website and contact details.
I don’t have an ABN because I am a new business
Please email [email protected] our Customer Service Team to assist you in your registration. A letter of intent from an attorney or bank on official letterhead stating the intent to start a new retail business. Each new business request will be assessed on an individual basis.
I should be a VIP
Our VIP program is a nomination process done by our exhibitors. If you would like to be considered for VIP, please speak to your supplier and they must contact their account manager with a request to make you a VIP member.
I should be a Platinum
There is no application system to become a Platinum member. This is an invitation only membership which is determined directly by our event director before each show. If you are not already a VIP member, please speak with your supplier to nominate you.
I am a student
Reed Gift Fairs is a business event. If you are a student wanting to attend this event please email [email protected] our Customer Service Team and provide a valid student ID and state why you would like to attend the exhibition. You must currently be enrolled in a relevant tertiary education course.
Why do I have to register every show?
It is important that we capture the correct and most up-to-date information for all our attendees and understand that personal details change, and staff move to new jobs or industries over the years.
To ensure that the visitors we have attending our events are genuinely still part of our wonderful industry, we ask for visitors to update their information on a regular basis.
Privacy Policy & Data Sharing
Reed Exhibitions is committed to respecting and protecting your privacy. Review our full Privacy Policy and Cookie Policy.
Can I bring my child?
Reed Gift Fairs is a business event, so we suggest where possible to avoid bringing your children with you. However, if this is not possible please visit the Customer Service desk on arrival for a pram/children's pass.
Do you have free parking?
No, there is no free parking, but ICC does have onsite parking available. Please refer to the Getting There section on the website for parking options and charges.
Where can I stay?
If you need accommodation, our travel partner provides competitive rates.
Please visit our website via the Getting There section
Is there an official event app?
There is no official event app. The Digital Trade Guide is a great tool to use to navigate your way around the show, which will be made available closer to the event. Our website is also mobile compatible so you can easily view it on your mobile phone while you are at the show.
How can I keep a record of who I meet?
Scan your badge at each exhibitor's stand with their Emperia App and at the end of the event you will get a personalised list of the exhibitors that you have visited with a link to their website and documents.
Do you have free parking?
Parking is operated through ICC Sydney. Please visit their websites for up to date options and costs.
Admission & Proof Of Business
Reed Gift Fairs are trade only events for registered buyers in the gift and homewares industry. GIC cards have now expired and are no longer able to be used. Registration is per event and includes access to our sister show Life Instyle Sydney.
All individuals must provide their business ABN for entry into the event and are required to provide additional proof of business information if requested. Any non-retail trade registrations will be removed at our discretion in order to maintain a quality business environment.
Cloakroom
Items larger than a standard size briefcase are not allowed into the fair, however we do provide a complimentary cloakroom for secure storage of such items. All cloakrooms will close promptly at 6pm (3pm on the final day). Whilst all care is taken for your property, we do not accept responsibility for items left after this time.
Bags & Trolleys
It is our policy that all oversized suitcase and trolleys are not permitted onto the show floor. Free cloakroom facilities are available to store any bags beyond the size of a carry on item. We will be policing this closely in order to improve the quality of the buying environment we provide. Our updated policy now bans ALL trolleys and suitcases over all days of the Fair, irrespective of size.
We have expanded the size of the cloakroom to offer a better service onsite and create a safer exhibition floor.
Where can I find the VIP or Platinum lounges?
Our complementary lounges are only available for qualified VIP and Platinum members on level 3
Is there more than one level?
Reed Gift Fairs Sydney February in the ICC will be on Level 1 and Level 4
I need a wheelchair where can I get one?
Visit our Customer Service desk onsite to arrange a wheelchair through our venues.
Is photography permitted at the event?
To protect the privacy and confidentiality of exhibitors and their products, no video or still photography from digital cameras or mobile phones is permitted without prior approval from the exhibitor. There will be an official event photographer taking photos of people, stands or product during the event.
Are cash/credit sales permitted?
No they are not permitted. To maintain the integrity of Reed Gift Fairs as a premium business event as well as reduce congestion in thoroughfares, we discourage cash and product removal from the show floor. We also advise that personal shopping and cash/credit sales will not be permitted at any time during the show.
Plain clothes security guards are on patrol at all times. We reserve the right to revoke access from future events if anyone exhibits inappropriate behaviour.
Can I store my items in the cloakroom?
Items larger than a standard size briefcase are not allowed into the fair, however we do provide a complimentary cloakroom for secure storage of such items. All cloakrooms will close promptly at 6pm (3pm on the final day). Whilst all care is taken for your property, we do not accept responsibility for items left after this time.
Can I have a book? Where are the books?
Visit to read the digital event guide.
Where can I find 'this' exhibitor?
Refer to our online exhibitor directory by typing in their name to find their stand location; or if onsite refer to the floorplan by the entry doors.
Occassionally, we are located near other trade events, here is who you need to know:
- Reed Gift Fairs Sydney is co-located with Life Instyle, across both levels 1 and 4 of ICC Sydney.
Admission
Reed Gift Fairs are trade only events for registered buyers in the gift and homewares industry. GIC cards have now expired and are no longer able to be used. Registration is annually and badges will be emailed two weeks prior to the event.
All individuals must provide their business ABN for entry into the event and are required to provide additional proof of business information if requested. Any non-retail trade registrations will be removed at our discretion in order to maintain a quality business environment.
Personal Shopping
There is no personal shopping allowed at Reed Gift Fairs. We are a strictly a trade event only and our updated bags & luggage policy goes toward making sure the fairs remain a professional environment.
Exhibitors are reminded that cash sales for legitimate retail purchases are only to be conducted on the last hour of the final day.
Please note no stock can be removed from the fair until 2pm on the final day – this is to maintain the trade environment and avoid potential theft.
Buyer Guests
In order to deliver a safe event for our customers as of 1 January 2021 guest tickets will not be permitted. This is to control visitor numbers, in adherence to the strict health and safety regulations; as well as ensure our exhibitors are presented with a qualified buyer. Any legitimate staff in your business should be registered through the main registration process and able to prove business ID if requested.
I'D LOVE TO EXHIBIT, CAN YOU TELL ME MORE?
Great news! Head here for more information, or contact Cory McCarrick E: [email protected] T: (02) 9422 2317
THE ANSWER TO MY QUESTION ISN'T HERE. WHO CAN HELP?
No problem. Contact us today and we'll be pleased to help!
Customer Service & Registration
1800 571 960 or +61 2 8329 0945 | Reed Gift Fairs