Now taking stand bookings for 2021

Plan to launch your new products in front of thousands of qualified buyers at two major national events returning in 2021. 

Reed Gift Fairs Sydney (20 - 23 February) will be co-located once more with Life Instyle at ICC Sydney;
and Reed Gift Fairs Melbourne (31 July - 4 August) MCEC Melbourne.

Reach thousands of qualified buyers

We deliver qualified buyers to you in an unbeatable branding opportunity to connect with Australian retailers from around the country.

Ready to take the next step? Complete a few questions about your business,
select the events that interest you, and our team will be in touch.

Interested in exhibiting?

The only way your customers can see, touch and feel your products.

Reed Gift Fairs is the only environment where you reach more potential customers than any other marketing option.

  • Be part of a premium event for the retail industry when you choose to put your brand in front of thousands of qualified buyers.
  • Achieve measurable ROI, with our exclusively developed lead scan app Emperia – a tool that builds your database, qualifies leads and connects the customer to you in return. 
  • Gain value with a presence Reed Gift Fairs through long term relationship building and brand awareness.

If you're not there, how will the buyers find you?

Benefits of exhibiting

You have to be there to be discovered

Buyers are time poor and trade shows are the easiest way to see what's new in the industry. Showcase your product to the masses in a way that makes you stand out from your competition.

Come face to face with your customers

No other marketing channel brings thousands of potential customers face-to-face with your brand. If you aren't there, buyers cannot see, touch and feel your product.

Gain invaluable industry insights

See exactly what the competition is doing and gain direct feedback from your customers. It's market research that has more value than agents and phone calls due to how many buyers you reach!

Grow your database for longterm ROI

Form new relationships and capture leads by starting a conversation with whoever walks by your stand - if you play it right every time, you never know where it will lead.

Your product will be seen by these buyers

... plus thousands of unique specialty gift & homeware retailers from all around Australia

Stand build options

Use the stand build examples below to determine your exhibiting requirements and help the booking process. 

Shell Scheme Walls | Fascia Up

Corner stand | Fascia Down | Lighting

High walls | Lighting | No Carpet Tiles

Nib support | Upgrade floor

Nib support long back wall

Space only stand build

The Counter 
(specialty stand display at regional events only)

The Edit
(specialty stand display at regional events only)

Exhibiting at Reed Gift Fairs is one of the best ways to meet customers all under one roof.

Scott Kelly
Exhibitor - Home

The support for exhibitors is sensational. Reed Gift Fairs is a terrific platform to showcase to best collection of retailers in Australia.

Christopher Bignell
Exhibitor - Fashion

I recommend exhibiting at the Reed Gift Fairs because of the quality of the retailers that attended and the number of new customers generated.

Bob Davies
Exhibitor - Surprise & Delight

Reed Gift Fairs is the biggest gift fair in Australia - you just can't miss it.

Andrew Howie
Exhibitor - Home

No other gift fair in Australia has this many exhibitors and retailers in one roof.

Jan Johnco
Exhibitor - Kids & Family

It's the biggest gift fair in Melbourne and gives my business the most exposure.

Jim Dowling
Exhibitor - Surprise & Delight

Booked exhibitors

You're all booked and ready to exhibit at the next Reed Gift Fairs event - use the Exhibitor Hub for everything you need for a seamless exhibiting experience.

Exhibitor manual

Due dates and essental logistics forms.

Exhibitor resources

Access the key tools available to you.

Contact our team

For new exhibitors wanting to talk through the application process, write to

If you are stuck with the Exhibitor Manual or have questions around onsite, call Customer Service on 02 9422 8686.

To share your latest win or product launch with our marketing team, send it to

If you are already booked and want to speak direct to your Account Manager, this page will help you out.