Stand Awards – Reed Gift Fairs
Sydney 2024

Stepping into the world of CMY Cubes has been an exciting journey of colour and curiosity. As a brand, you want people to step into a world of colour and curiosity and to stimulate the mind and senses. Well, that is what you have done. Your stand stimulates the minds and senses of visitors to the Gift Fair in the most delightful ways. It’s all about colour, fun, vibrancy, and interactivity! Your stand exuded an infectious energy that elevated the Gift Fair.

Despite a compact range, you maximised the space within the stand to create a dynamic and engaging environment. The use of professionally printed walls designed to integrate the brand logo, awards, and reasons for choosing CMY cubes allows you to communicate clearly and effectively with passersby in a visually captivating manner.

What truly sets your stand apart is the tactile and playful nature of your stand. It is more than just a display; it is an immersive experience that leaves visitors with cherished memories and a newfound appreciation for the world of CMY Cubes.

Urban Rituelle your exhibition stand is nothing short of showstopping, resonating perfectly with your brand story of creating rituals that make people feel good! From the beautiful floral arrangements that breathe life into the packaging of your new range, to burning candles and carefully crafted brand story strut cards – your stand captivates the attention of passers-by.

Your sustainability-conscious approach to your stand is commendable and evident in so many aspects of your stand design. Rather than starting from scratch with a new stand, you chose to revitalize your existing stand, demonstrating a commendable commitment to minimizing waste and reducing your environmental impact. By carefully assessing what needed to be changed, and repurposing core elements, you not only showcased your dedication to sustainability but also minimized the pack-up process and overall impact on the environment, especially in terms of transportation logistics.

Once inside your stand, visitors are treated to an immersive and inviting atmosphere that engages all the senses. The inclusion of real floral arrangements into this space and flexible product staging adds a touch of elegance and sophistication, elevating the entire experience to new heights. It's evident that you have paid meticulous attention to detail, ensuring that every aspect of your stand exudes quality and craftsmanship.

Your stand effectively guides retailers in product selection and visual merchandising strategies, making it easy for them to integrate new offerings with existing inventory. Creating an environment that not only showcases products effectively, but also entices customers to explore and purchase, is an art form.

The clever integration of printed graphics allows you to effectively communicate your brand story and values to visitors. By understanding your customers' priorities and preferences, you have created a stand that resonates with your target audience on a deeper level, fostering a strong connection and leaving a lasting impression.

You have cleverly and seamlessly integrated your 25-year business celebration. This not only highlights your longevity and success but also reinforces your brand's loyalty and trustworthiness. Urban Rituelle, your ability to continuously evolve and innovate while staying true to your brand essence is truly commendable and makes you a truly deserved winner and an absolute showstopping stand.

Lisa Pollock – you want people to believe in the magic of their dreams – bringing a little more peace, love, gratitude, and laughter. Congratulations, you certainly have achieved that with your showstopping exhibition stand.

Your stand is not just visually stunning, but embodies your brand’s message: magic, dreams, and positivity. From the playful colour scheme to the creative, imaginative displays, every element was thoughtfully crafted to create an immersive, engaging, and unforgettable experience.

The stand is a feast for the eyes, with eye-catching packaging, pops of playful colour and unique elements like the arches lining the walls and the bathtub at the front of the stand, all making a bold statement. This whimsical aesthetic certainly drew visitors in and perfectly reflected the brand’s personality.

The layout of the stand wasn’t just visually appealing but functional too. Visitors to the stand can easily browse the product ranges and the custom-made props making it interactive, fun, and memorable. This clever and strategic approach encouraged customers to explore more and dwell longer.

We applaud the fact that you have defined your point of difference in the market and are able to stay within your laneway and keep the integrity of the brand. Your attention to detail from the walls to the floors, the display units to the props including your mirror tile/feather lamp and customised stool seats, all add an extra touch of flamboyance, further elevating your stand and making it a truly deserving winner of the Reed Gift Fair Medium Exhibition Stand Award.

Floral Interiors you have truly set the bar high with your new, innovative, and contemporary exhibition stand – it is truly a showstopper. The seamless blend of modern aesthetics with the essence of your brand was evident from the moment we stepped into your stand.

The progression and transformation of this new stand allows visitors to the Gift Fair to be transported into your creative world of artificial flowers and plants!

Your attention to detail when designing the stand was impeccable. With collections tastefully displayed and complemented by thoughtful callouts and cleverly designed icons, it was evident that every element of the stand was meticulously planned to reflect the essence of the Floral Interiors brand.

We appreciated the clever use of carpet tiles to unify the space, creating a cohesive environment that effortlessly guided visitors throughout the stand. The strategic incorporation of colour not only added vibrancy but also effectively showcased your diverse product range.

As we have seen previously that incorporation of technology, such as QR ticketing, demonstrated your commitment to staying ahead of the curve whist enhancing the overall visitor experience. It must be said that the staff’s professionalism and friendliness further elevated the atmosphere, ensuring every interaction was memorable and elevating customer service delivery.

The Floral Interiors exhibition stand truly encapsulates the essence of creative living, bringing the beauty of nature indoors with your stunning array of faux flowers, plants, and greenery. It is evident that your passion for floral curation shone through, inspiring visitors to embrace the beauty of their surroundings and making your stand an absolute showstopper.