You're part of the next generation of trade events where we offer a seamless approach to enhance your face to face strategy. Leverage the marketing tools available below to help more buyers find you, make smarter connections, access business opportunities and prove your event results with measurable data.
Marketing & Promotion
Standard Promotional Package
To maximise your brand exposure prior to and during Reed Gift Fairs Melbourne, all our exhibitors are able to list their personalised online company profile as part of the standard package.
Each exhibitor booked prior to 3rd May 2024 will also be featured in our digital Big Book.
Both of these features are outlined below:
As part of your stand package, all exhibitors will recieve an Online Company Profile which includes:
- Company name
- Company logo
- Description
- Contact details
- Links to website and social media
- Product image
- Product/Category listing
- Brand Listing
Each exhibitor booked prior to 3rd May 2024 will have a profile included in our Digital Big Book. Included in this profile is:
- Product Image (650px x 650px)
Lifestyle or deep etched product shot
No text, logos, branding or collages within the image. - Company Logo (500px x 200px)
In addition, we also use the following information you provide us on your Online Company Profile:
- Company Name
- Why visit our stand text
- Website
- Email address
- Suburb & State
- Company Phone Number
- Product Categories
- Brands you supply (if applicable)
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Priority Profiles
Get seen the first time every time with Priority Profiles. This is included in upgraded packages, please enquire with your account manager for more information.
5x more clicks with Priority Profile
Start and stay ahead with Priority Profiles - twice the height, twice the impact. Be seen first and more often with double height listings. Unveil why your stand is a must-see; showcase product previews and direct attendees to get in touch.
Over 90% of show visitors plan their day using the Exhibitor Profiles.
10x more clicks with Priority Plus Profile
Priority Plus Profiles get you maximum visibility - all the exposure from a Priority Profile plus more. Ensure maximum brand expsoure with your products and services also promoted on the event homepage - with a guranteed top placement in your chosen product category.
Exhibiting Resource Guides
Additional Promotional Opportunities
Sponsorship at the event will significantly enhance your brands presence and visibility, giving you the unique opportunity to put yourself in front of key decision makers and to raise your company profile above your competitors.
Sponsorships vary in price to suit your budget and objectives with opportunities including: Feature area sponsors, onsite digital advertising, social media activations and more.
Sponsorship at the event will significantly enhance your brands presence and visibility, giving you the unique opportunity to put yourself in front of key decision makers and to raise your company profile above your competitors.
Sponsorships vary in price to suit your budget and objectives with opportunities including Feature sponsors, digital advertising at the show, social media activations and more.
If you have booked any additional marketing opportunities, our team will reach out to you separately for submissions.
If you have purchased a half page, full page or double page spread as part of your package, please provide us with your artwork according to these specifications.
You can upload your artwork in PDF format through Task 2b in the Exhibitor Hub by Friday 3rd May.
Exhibitor Marketing Collateral
Exhibitor Tool Kit
Let your customers know that you will be exhibiting at Reed Gift Fairs Melbourne!
We've put together a tool kit to promote your participation at the event. Invite your customers and social media followers to come and see you at the fair, where they will be able to see your latest products on display.
In this tool kit, you'll find:
- Email signature
- Social media image
- Reed Gift Fairs Melbourne logos
- Web banner
- MREC
On 6 May, each exhibitor will be provided with a link to our complimentary referral tool, Gleanin, which provides you with a selection of personalised graphics featuring your logo and stand number. If you have not received a personalised link after this date, please contact your account manager.
Digital Solutions
Promote, connect, thrive for the ultimate event ROI.
Connect and qualify on the go. This is included in all stand packages.
Know more about your leads than a business card will ever tell you. Scan to connect, share your brochures and get richer data for each so you're ready for a smarter follow up. Lead Manager is the quick and easy way to collect digital business cards. Get real time access to manage all your leads in one place for more effective follow-ups with a badge scanning solution that is simple, flexible, fast, and can run on a regular mobile phone.
Lead Manager App captures trusted data from the visitor badges used for show registration, and can be used by multiple stand staff, so you never miss a lead.
Key Features:
- Fast scanning: instantly capture Visitor Badge data
- Multiple users: consolidates leads collected from all staff on your stand
- Mobile app: Android or Apple. No external scanner needed
- Lead Quality rating: add notes and star ratings
- Paperless sharing of brochures to visitors
Privacy Policy Requirement
As Exhibitors, you are required to have your company’s privacy policy on display or printed out and easily accessible for visitors at your stand.
Go paperless and never miss a lead. This is an upgrade option - please contact your account manager for more information.
Busy at the show? Make your stand space work harder for you and avoid missing potential customers.
Lead Manager (Colleqt QR Codes) is the smart way for visitors to collect exhibitor information in exchange for their contact details. By displaying Colleqt QR Codes on your stand, this simple visitor led approach saves time and effort for all visitors and supports promotion of your business, products, services and content.
Attract even more of the right leads. This is an upgrade option, contact your account manager for more information.
From email to stand - create a tailored offer to attract more visitors and ensure you make the most out of your exhibiting experience. You'll receive qualified leads before the show begins, and increase traffic to your stand at the show.
3 easy steps:
- Create an irresistible hook for visitors to meet you at your stand. These may include live product demos, special offers, free samples, at-show limited exclusives and more.
- Lead Booster will send out an email to registered attendees to promote your offer
- You'll recieve the contact details of those that like, swipe and accept your offer and can follow up when they visit your stand.
Tip: Craft your offers carefully with your end goal in mind. Get a large number of leads with offers and giveaways; or access fewer but better qualified leads with business related offers such as demos or whitepapers. Create a strategy to target specific customers, drive stand awareness and generate leads before the show.
Maximise your ROI one insight at a time. This is included in all stand packages.
Realtime opportunities to achieve your goals. Access intelligent data and recommended actions to evaluate your performance and boost your results.
The Exhibitor Dashboard offers a data-driven approach to ensure you get the most out of your participation at Reed Gift Fairs. It gives you visibility into quantifiable business values.
Key Features:
Key Features:
- Quantify your company profile views and leads captured through the event.
- Split view leads by dimensions of interest.
- Assess online visitor engagement with your company and products/services over time.
- View matchmaking recommendations made to visitors by RX on your behalf through different channels.
Analyse and maximise your event results with a performance dashboard. This is an upgrade option, speak with your account manager for more information.
Benchmark Analytics helps exhibitors track multiple market signals to develop a data-driven assessment of their performance against their competitors.
Unlike most insight providers which track data from similar sources, Benchmark Analytics provides a view of visitor behaviour based on the trade show ecosystem.
Exhibitors can uncover visitor engagement patterns on their defined competitors cut by product categories, region, company size and new product launches.
With Benchmark Analytics, you can answer the following questions:
- Where do I stand in relation to my competitors?
- How can I improve my performance?