About Reed Gift Fairs

Reed Gift Fairs is Australia’s favourite retail trade fair and largest showcase of premium and emerging wholesalers. We connect market leading wholesalers with more credible retailers than any other platform. Our fairs have been running for over 50 years in Sydney and Melbourne, bringing the gift & homewares industry together for 5 exciting days of inspiration and discovery and perfectly timed during the two peak buying seasons of the year.


Reed Gift Fairs Sydney 19 - 22 February 2022

Reed Gift Fairs Melbourne 30 July – 3 August 2022


Who can attend?

Key buyers from the gift & homewares industry, and retailers of: travel goods, stationery, children's toys, loyalty & corporate gifting, department stores, florists, furnitures, gallery/museums/tourism; health/beauty/wellness, newsagency, outdoor, pert care, pharmacy, kitchenware, fashion outlets, postal office, jewellery & accessories.


An unrivalled selection of suppliers all in the one place. Form new connections with likeminded businessowners and seek your next bestseller.


The only way to reseach and test what is going to work for your customer. No other sourcing option provides the opportunity to experience retail as your customer.


Get a sense for where the industry is headed and stay informed of the latest trends. Being here provides high value and the best use of your time away from store.  

A Covid Safe Event

Reed Gift Fairs is excited to welcome the industry back to live events in a safe and comfortable environment. The wellbeing, health & safety of our community remains our number one priority.

With this in mind and in conjunction with our venues and local government authorities, RX Global has developed a formal Covid-Safe event plan and protocols to ensure a safe return to ‘business normal’ at all of our events.


The largest variety of suppliers all under one roof - you cannot afford to miss out

Visiting FAQ's

How do I register?

Register online or at the event for entry into any Reed Gift Fairs event.

I have a GIC card - will this still work?
As of December 2017, we ceased the GIC cards and moved to an annual registration. You will need to register new for each event. 

I didn’t get my print at home badge
Call our team 1800 571 960 to be re-sent your badge or visit Customer Service onsite.


Can I bring a friend or guest?

In order to deliver a safe event for our customers as of 1 January 2021 guest tickets will not be permitted. This is to control visitor numbers, in adherence to the strict health and safety regulations; as well as ensure our exhibitors are presented with a qualified buyer. Any legitimate staff in your business should be registered through the main registration process and able to prove business ID if requested.

I am not sure if I have registered?
Call our team 1800 571 960 to confirm your status or visit Customer Service onsite.

Can I update my business details?
Call our team 1800 571 960 to update your details or visit Customer Service onsite..

Can I bring my child?
Reed Gift Fairs events are trade only and children are not permitted under the age of 14. Of course, we welcome mothers with children under the age of two, permitted they are in a carrier or stroller for their safety. Head to Customer Service for a security approved pass to access the halls.

Is this show open to the public?

Do you have free parking?
Unfortunately we do not - we are bound by the venues we host our events in. We occasionally secure discounts and will let you know via email and the visiting page when we do.

When will I get my badge?
Your badge is available as soon as you register in your confirmation email and we aim to re-send this to you one week out from each event.

Where can I stay?

Ozaccom+ is the official travel and accommodation company for all Reed Gift Fairs and guarantee the best rates on your accommodation during your visit.

Find out more here.

Is there an official event app?
No need. Our brand new website fully supports a mobile experience making it easier for you to plan your visit all in the one place! 

How can I keep a record of who I meet?
"Ask To Be Scanned" - our exhibitors are using a Reed Gift Fairs exclusively developed app that will scan your badge and email a list of all contacts you personally met in the Reed Gift Fairs halls.

Where can I find the VIP or Platinum lounges?
Our complementary lounges are only available for qualified VIP and Platinum members and will usually be found at the front of the halls, in the specialty suites at both MCEC and ICC Sydney (upstairs).

Is there more than one venue?
Both Reed Gift Fairs events are located in the one venue only. Melbourne events will be at the Melbourne Convention and Exhibition Centre, and Sydney events will be at the ICC Sydney.

Is there more than one level?
Reed Gift Fairs Sydney February in the ICC will be across both Level 1 and Level 4. Reed Gift Fairs Melbourne is all on one level.

I need a wheelchair where can I get one?
Visit our Customer Service desk onsite to arrange a wheelchair through our venues.


Is photography permitted at the event?

To protect the privacy and confidentiality of exhibitors and their products, no video or still photography from digital cameras or mobile phones is permitted without prior approval from the exhibitor.

Are cash/credit sales permitted? 
No they are not permitted. To help us reduce congestion in thoroughfares and the elimination of cash and product handling we also advise that personal shopping and cash/credit sales will not be permitted at any time during the show.

Plain clothes security guards are on patrol at all times.

Can I store my items in the cloakroom?
Items larger than a standard size briefcase are not allowed into the fair, however we do provide a complimentary cloakroom for secure storage of such items. All cloakrooms will close promptly at 6pm (3pm on the final day). Whilst all care is taken for your property, we do not accept responsibility for items left after this time.


Can I have a book? Where are the books?

To receive a copy of our digital event guide - ensure you are signed up to our Reed Gift Fairs Sydney or Reed Gift Fairs Melbourne mailing list. You'll be emailed a copy of the digital edition prior to the event.

Where can I find 'this' exhibitor?
Refer to our online exhibitor directory by typing in their name to find their stand location; or if onsite refer to the floorplan by the entry doors.

Occassionally, we are located near other trade events, here is who you need to know:

  • Reed Gift Fairs Sydney is co-located with Life Instyle, entry from Level 4
  • Reed Gift Fairs Melbourne is all under the on roof at the MCEC Melbourne Halls 1 to 8

Reed Gift Fairs are trade only events for registered buyers in the gift and homewares industry. GIC cards have now expired and are no longer able to be used. Registration is annually and badges will be emailed two weeks prior to the event.

All individuals must provide their business ABN for entry into the event and are required to provide additional proof of business information if requested. Any non-retail trade registrations will be removed at our discretion in order to maintain a quality business environment.


Bags & Trolleys
It is our policy that all oversized suitcase and trolleys are not permitted onto the show floor. Free cloakroom facilities are available to store any bags beyond the size of a carry on item. 

We will be policing this closely in order to improve the quality of the buying environment we provide. 

Our updated policy now bans ALL trolleys and suitcases over all days of the Fair irrespective of size.

We have expanded the size of the cloakroom to offer a better service onsite and create a safer exhibition floor.


Personal Shopping
There is no personal shopping allowed at Reed Gift Fairs. We are a strictly a trade event only and our updated bags & luggage policy goes toward making sure the fairs remain a professional environment. 

Exhibitors are reminded that cash sales for legitimate retail purchases are only to be conducted on the last hour of the final day.

Please note no stock can be removed from the fair until 2pm on the final day – this is to maintain the trade environment and avoid potential theft.


Buyer Guests
Registered buyers are welcome to bring one non-industry guest each day, excluding the final day. Buyers Guest tickets can be purchased at $50 per day from Customer Service. All legitimate trade are recommended to register to avoid unnecessary  costs.


Great news! Head here for more information, or contact Cory McCarrick   E: cory.mccarrick@reedexpo.com.au    T: (02) 9422 2317



No problem. Contact us today and we'll be pleased to help!


Customer Service & Registration

1800 571 960 | Reed Gift Fairs


The largest event for the Australian retail industry

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