Reed Gift Fairs is the only way to see, touch and feel your next bestsellers.

All your visiting information on why to attend, who can attend, event features, travel planning and essential information.

The largest variety of suppliers all under one roof - you cannot afford to miss out


An unrivalled selection of suppliers all in the one place. Form new connections with likeminded businessowners and seek your next bestseller.


The only way to reseach and test what is going to work for your customer. No other sourcing option provides the opportunity to experience retail as your customer.


Get a sense for where the industry is headed and stay informed of the latest trends. Being here provides high value and the best use of your time away from store.  

Key buyers from the gift & homewares industry and retailers of

  • Travel goods
  • Stationery
  • Children’s toys
  • Loyalty &  corporate gifting
  • Department stores
  • Florists
  • Furniture
  • Gallery/Museum/Tourist
  • Health/beauty/wellness
  • Newsagency
  • Outdoor
  • Pet care
  • Pharmacy 
  • Kitchenware
  • Fashion Outlets
  • Postal Offices
  • Jewellery & Accessories

New COVID Safe Event Terms & Conditions


As a trade-only event all attendees must register with the appropriate business information to prove legitimacy to the industry. Attendees must wear their unique name badge at all times and will be subject to ID checks where necessary. Your badge gives you access to Life Instyle and Reed Gift Fairs at the MCEC Melbourne ONLY. If you wish to attend any other events within the calendar year you will be required to register separately.

Guest Tickets

Guest Tickets will not be available for purchase at this event, allowing us to safely control visitor numbers and contact tracing where required.

Cash Sales

To help us reduce congestion in thoroughfares and the elimination of cash and product handling we also advise that personal shopping and cash sales will not be permitted at any time during the show.

Physical Distancing

Based on the current 1 person per 2sqm capacity rule and the historical attendance at Reed Gift Fairs, the daily attendance at any one time falls under this capacity level, however we will be monitoring congestion and have a number of safety initiatives in place aligned to the VIC Health requirements and their consultation.

Face Masks

If face masks are required for Reed Gift Fair, as part of the VIC Government mandate, all patrons will be required to wear a face mask as a condition of entry. All attendees will be notified of this requirement prior to the fair. You can also check back here for updates, as we will revise this information regularly. Additional information on face masks and their use can be found here. 

Increased Hygiene Measures

  • Hand sanitiser stations
  • Hand washing instructions in restrooms
  • Regular sanitisation of high touch points including escalators, lifts buttons, door handles, handrails etc.
  • Deep cleaning pre, during and post event

Shuttle Buses

Catch the complimentary Shuttle Buses between MCEC Melbourne and Life Instyle at Royal Exhibition Building running every 20 mins.


Reed Gift Fairs is a business event so children under 14 are not permitted inside the halls. Buyers with babies (aged 0-2) in a pram or carrying device require a security approved pram sticker from Customer Service.

Medical Services

A dedicated first aid room and isolation area will be made available for any attendee feeling unwell or displaying COVID-19 symptoms.

Show Entry/Exit Procedures

There will be dedicated entry and exits into the ICC Sydney Exhibition Centre. At each entry point, contact tracing via QR Code will be required. 

Access from the Car Park – there will be dedicated lifts available to ensure adequate access from the carpark into Reed Gift Fairs. Signage will be located in the car park to direct you to the appropriate lift.  


QR Scanning

Upon entering the ICC Sydney all attendees will be required to scan a QR Code and enter their contact details via the Service NSW App. For ease of access, we recommend downloading the Service NSW App prior to the event. 

Food and Beverage

  • Food control measures aligned to the NSW Heath requirements 
  • Cashless event - only card payments will be permitted at catering outlets
  • All consumption of food and beverages must take place seated. This includes the consumption of alcohol, which must be consumed within the café areas or Wine Bar only.  

We recommend visitors check the NSW Health website for the current public health advice in relation to locations where people who visited are required to self-isolate. If you have visited any of the locations noted please follow the direction of NSW Health.

The following video provides insight into the covid-safe measures that you can expect at Reed Gift Fairs.

Everything you need to navigate your way to our events

Getting to MCEC Melbourne

Getting to ICC Sydney

Matchmaking at Reed Gift Fairs

Companies joining Reed Gift Fairs can take advantage of the Matchmaking Program, where buyers are provided with a personalised list of exhibitors that match their specific needs. The aim of this program is to encourage one-on-one meetings with relevant exhibitors to your business needs.

Never lose a business card again

Forget business cards. Ask our exhibitors to scan you visitor badge, and you'll be emailed a full contact list after the event, personalised to all the contacts you met at the event. The contact list also includes links to the exhibitors online profile, which makes post-show follow up so much easier!

VIP buyer

Find out how you can become a VIP Buyer.

Platinum buyer

The perks of being a nominated PLATINUM Buyer.


All your essential visiting questions answered.


Registration opens in May for Reed Gift Fairs Melbourne.

If you haven't been to one of our shows before and would like to hear from us occasionally about new brands and event information, leave your details here and welcome to our community.

"It really is the only venue where it possible to see many suppliers under one roof."

Jeeba Jewellery

"Great event to view and purchase new products and talk to other business owners."

Gift Baskets by Design
Retail Sales

It was such a great experience with so many products to look at all under the one roof.

Heavenly Scents & Gifts

Well lit, wide walkways, plenty of good food and coffee, all displays are well signed posted and very friendly staff if needing any help.

Beasley's Nursery & Teahouse

I love the trade fairs they are informative and are a necessary tool for my business to do the buying for my store.

Eumundi Style

Everything is in one place making it an excellent expo to attend for a retailer

Glam By Design
Sales Assistant