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Exhibit at Reed Gift Fairs - Australia's leading wholesale event.

Are you the next generation of wholesale?

Introducing the Next-Gen Scholarship

Championing innovation, creativity, and the next wave of exceptional brands at Reed Gift Fairs Sydney 2026.

 

Buyers are calling for something new - and we’re listening. The Next-Gen Scholarship is a brand-new initiative by Reed Gift Fairs, designed to uncover emerging Australian and New Zealand suppliers bringing fresh, exciting, and unique products to market.

This program celebrates innovation and originality, offering 10 aspiring brands the opportunity to showcase their products for free at Reed Gift Fairs Sydney 2026. It’s our way of nurturing new talent and ensuring Reed Gift Fairs remains the ultimate destination for discovery.

 

Submissions for 2025 are now closed. Congratulations to our winners:

 

Why Apply

Winning a Next-Gen Scholarship offers more than just a stand - it’s your launchpad into the retail industry. The prize includes:

  • A complimentary 3x3m stand (9m² shell scheme package) at Reed Gift Fairs Sydney 2026

  • Exposure to thousands of buyers, retailers and designers

  • Access to valuable networking opportunities

  • Recognition as one of Australia’s most promising new brands

 

Who We're Looking For

We’re searching for innovators, creators and next big thing-kers ready to take their brand to the next level.

Eligible applicants must:

  • Be an Australian or New Zealand business

  • Offer new, unique or innovative products aligned with current retail trends

  • Have not exhibited at Reed Gift Fairs before

  • Be the product designer or creator

 

Meet The Judges

Marion Gerritsen - Editor

Australia’s leading news site and directory for the Gift and Homewares industry.

Pip Brett - Owner

JUMBLED is an eclectic mix of all things gorgeous and wonderful for your home. It’s all about mixing, not matching!

Jackson Lane - Owner

The place where Melbourne loves to go for gifts - with stores in Malvern, Hawthorn, Moonee Ponds & Bentleigh.

Dilan Ilnan - Owner

Run by two sisters who believe you shouldn’t have to travel far to find unique, luxe and sentimental gifts or pieces for any occasion.

Why Exhibit At Reed Gift Fairs

Reed Gift Fairs offers a premium trade fair experience, bringing together top wholesalers with qualified retail buyers, designers and stylists across Australia. Attracting a diverse range of retailers from boutique gift & lifestyle stores, pharmacies, newsagents and post offices through to major retailers, we put your brand in front of thousands of qualified buyers looking for new products during two peak buying seasons of the year. 

Here are a few reasons why exhibiting at Reed Gift Fairs can boost your business: 

  • Access to a Large Audience
    Reed Gift Fairs attracts a wide and diverse mix of buyers from across Australia, including independent retailers, department stores, online retailers, and more. 
  • Targeted Industry Exposure
    We are highly specialised for the gift and homewares sector, ensuring that the attendees are relevant to your business, increasing your chances for making valuable business connections.
  • Launch New Products
    Exhibiting provides a prime opportunity to launch new products, get instant feedback, and showcase your latest innovations directly to decision makers.
  • Networking Opportunities
    The best place to network with industry peers as well as discerning buyers, suppliers, and competitors forming connections that can lead to partnerships, collaborations and long-term business growth.

 

  • Brand Visibility
    Boost awareness of your brand and differentiate yourself from your competitors. Exhibitors also benefit from additional marketing opportunities to enhance visibility before the show.
  • Sales and Orders
    Reed Gift Fairs creates an environment conducive to immediate buying, with many attendees looking to place orders at the show, along with the recent change in buying behaviour for increased post show orders.
  • Market Insights
    Gain valuable insights and understanding for current trends, test new products before committing to a full range, understand customer preferences and competitor strategies.
  • Face-To-Face Connections
    Meet customers - new and existing - to build personal relationships, and demonstrate the value of your products in a way that’s just not possible online.

 

Why Apply

Winning a Next-Gen Scholarship offers more than just a stand - it’s your launchpad into the retail industry. The prize includes:

  • A complimentary 3x3m stand (9m² shell scheme package) at Reed Gift Fairs Sydney 2026

  • Exposure to thousands of buyers, retailers and designers

  • Access to valuable networking opportunities

  • Recognition as one of Australia’s most promising new brands

 

Who We're Looking For

We’re searching for innovators, creators and next big thing-kers ready to take their brand to the next level.

Eligible applicants must:

  • Be an Australian or New Zealand business

  • Offer new, unique or innovative products aligned with current trends

  • Have not exhibited before

  • Be the product designer or creator

 

How It Works

  • Apply Online - Submit your application form between 17 - 31 October 2025
  • Get Judged by Experts - A panel of industry leaders, buyers, and Reed Gift Fairs representatives will evaluate entries
  • Be Announced as a Winner - Scholarship recipients revealed 10–14 November 2025

 

 

Selection Criteria

Applicants will be assessed on:

  • Creativity and innovation
  • Uniqueness and quality of products
  • Market readiness
  • Presentation and storytelling
  • Fit for Reed Gift Fairs’ audience and product categories

 

 

Be Part of the Next Generation of Wholesale Brands

Submissions are now closed, but keep an eye out for when they re-open in 2026.

 

Learn How Reed Gift Fairs Builds Your Business

Reed Gift Fairs brings qualified buyers directly to exhibitors, offering an unbeatable branding opportunity and the chance to connect with Australian retailers from all corners of the country.  Hear from some of the exhibitors and watch their inspiring success stories for how exhibiting with Reed Gift Fairs can successfully transform businesses.