Profitable TikTok and Snapchat Strategies
Steve Miguel from The Empirical Agency delivered an electrifying session titled "TikTok & Snapchat Immersive" at the 2023 Retail Therapy Seminar. Known for his expertise in Facebook and TikTok ads, Steve shared top-notch strategies to help businesses skyrocket their sales. Here’s a rundown of his key insights to level up your business’ social media game.
The Power of Paid Ads
Steve kicked off his session with a compelling question: “Do you want to make more money?” The answer, of course, was a resounding yes from the audience. He talked about how growing your business profitably using paid ads on Facebook and TikTok boils down to three steps: Plan, Execute, Iterate.
Essential Elements for Success
To convert customers profitably, Steve highlighted three critical elements:
1. UGC Video Creatives: Show videos that outline the benefits of your product in an entertaining way.
2. Good Website: Ensure your site smoothly guides users from Add to Cart to Complete Checkout.
3. Great Offer: Make sure your product delivers on its promise and clearly communicate this in a 30 to 40-second video.
Without all three elements, he noted, converting customers can be a challenge.
Effective Creative Video Styles
Steve shared that certain video styles tend to convert better on Facebook and TikTok:
1. Review Videos: Testimonial reviews from your ideal customer profile.
2. 3 Reasons Why: Engaging videos that highlight three reasons why a customer bought your product.
3. Comparison Videos: Comparing your product to a competitor’s in a favourable light.
He advised starting with review videos, as they often yield the best results.
Writing UGC Scripts and Finding Creators
He provided practical advice on crafting user-generated content (UGC) scripts and sourcing creators at a good price. He recommended utilising platforms like Facebook Ad Library and TikTok Creative Centre for inspiration and competitive analysis.
Capturing Attention Quickly
In the fast-paced world of social media, grabbing your audience’s attention within the first three seconds is crucial. The session suggested using a question or callout, making a strong statement, or incorporating a pattern interrupt to keep viewers engaged.
Retargeting Post iOS Changes
With many users opting out of tracking, retargeting has become more challenging. Steve’s advice? Focus on retargeting video viewers who watched 50%, 75%, or 95% of your videos and set up engagement audiences on Facebook and Instagram.
Action Items for Success
The session concluded with five actionable tips to boost profits:
1. Create entertaining and informative UGC videos.
2. Ensure your landing pages are clean and showcase social proof.
3. Optimise your offers (e.g., BOGO or free gifts).
4. Incorporate Facebook and TikTok ads into your marketing strategy.
5. Remember to Plan, Execute, and Iterate.
Implementing these strategies can transform your social media presence and drive significant growth in the coming year.
For more inspiring insights from industry leaders, drop by the Retail Therapy Seminar at the upcoming Reed Gift Fairs Melbourne, taking place at the MCEC from 3 – 6 August 2024.
