Stand Awards – Reed Gift Fairs Melbourne 2025

Reed Gift Fairs Melbourne 2025 showcased yet another impressive delivery of Australia’s best wholesale suppliers. Stands of every shape and size came alive with colour, light, and innovation, transforming the event into not just a marketplace but a showcase of imagination. The Reed Gift Fairs Stand Awards celebrated these showstopping efforts, honouring exhibitors who transcended expectations and created magic for their retail buyers.

Each stand told a story, each product displayed with care and intention, and each display brimming with the heart and vision of its creators. Independently judged by our partner Retail Life, these awards uncovered the very best in design, ingenuity, and connection. Read on to learn why this edition winners showcased a stand display that set them apart from the rest in their respective categories: 


Best Small Stand: Connetix

Connetix showcased how playful design and smart functionality can go hand-in-hand. Their stand perfectly encapsulated their brand ethos, “where play and learning connect,” by creating a visually exciting and interactive experience.

Imagine bold, vibrant graphics beckoning visitors from afar, setting the tone for what was to come. The energy didn’t falter as visitors stepped onto radiant rainbow floor decals that guided them to product displays designed with flair and function. Cleverly varied heights showcased the products as if each piece was the star of its own show.

But what made the Connetix stand truly shine? It was the invitation it extended. This was a place that encouraged exploration, with energetic product demonstrations creating moments of sheer joy. The integrated showreel didn’t just tell their story; it made visitors feel it.

For delivering a stand that embodied the joy of learning and the power of human connection, we celebrate Connetix.

 

 


Best Medium Stand: Lisa Pollock

Lisa Pollock’s exhibition stand was a harmonious mix of practicality and artistic expression, crafted with an unyielding attention to detail. Every inch of the space was thoughtfully curated, allowing visitors to immerse themselves in the brand’s heart-driven message and aesthetic.

The stand’s airy layout made it effortless for retailers to browse products, with custom fixtures and strategic lighting elevating every item on display. Warm tones and whimsical touches, such as Edna the Emu, created an inviting atmosphere while also offering that coveted Instagram moment.

Behind the stand’s beauty, the passionate Lisa Pollock team played a pivotal role, engaging authentically with visitors and sharing their love for the products. This balance of visual appeal and heartfelt connection made the stand a true standout.

A huge congratulations to Lisa Pollock for crafting a space that resonates deeply with joy and creativity!

 

 


Best Large Stand: Bialetti

Bialetti captivated visitors with their imaginative and immersive custom-built stand. Their mantra, “Enjoy the taste of colours,” was beautifully reflected in every corner of this unforgettable display.

Eye-catching coloured displays invited exploration, framed by elegant windows that framed each collaborative collection like a masterpiece. The balance of vibrant contrasts and sophisticated monochrome finishes offered a feast for the senses, creating an experience that felt as crafted as their famous products.

Attendees couldn’t help but zone in on the Squid Game-inspired section, which seamlessly transported Bialetti’s digital campaigns into real-life theatre. And just when visitors thought they’d seen it all, they discovered the Magico Ricordo wall, a thoughtful touch that cemented Bialetti’s space as one of creativity, storytelling, and sheer joy.

Well done to the Bialetti team for an unforgettable and deeply immersive exhibit!

 

 


Best Extra Large Stand: Isalbi

Isalbi’s stand brought sophistication and innovation to the forefront, delivering an extraordinary exhibition experience. Everything about this space was designed to leave a lasting impression while remaining intuitive and inviting.

Visitors were greeted by side-fin lightboxes displaying stunning visuals and textures. These elements created a striking first impression, piquing curiosity and drawing attendees into the space. Inside, the stand’s segmentation gave every featured brand its own spotlight while maintaining a cohesive aesthetic.

Ambient music, premium lighting, and refined furnishings, such as textured rugs and mood-enhancing décor, elevated the atmosphere to another level. Double-sided hanging banners provided clear navigation while also adding a layer of drama to the space.

Every detail of the Isalbi stand spoke to precision and refinement, making it a true celebration of their brand’s premium positioning. Congratulations to Isalbi for delivering an awe-inspiring exhibit!

 

 


Wonderlings

Wonderlings burst onto the scene with a stand that was unapologetically playful and full of life. Overflowing with bright colours and imaginative design, it was a space that visitors couldn’t help but gravitate towards.

The layout balanced fun and functionality with clever spatial planning, including integrated storage that kept the area organised and cohesive. Eye-catching features such as a claw machine brought interactivity, while custom fixtures, including branded cloud toppers and animal accents, created a fully immersive experience.

Every detail of the stand reflected Wonderlings’ core message of creativity and joy, making it hard to forget. What an extraordinary debut! Congratulations to Wonderlings for making such an unforgettable first impression.

 

 


Best Breakthrough Brand: Inspire Threads

Inspire Threads took an unconventional but brilliantly creative approach with their pizza-inspired theme, creating a stand that was stylish, fun, and completely unique.

From the menu-styled price list to faux pizza ovens and takeaway-style packaging, every part of the stand reinforced their playful brand identity. Team members added further personality by wearing their iconic bucket hats, making the brand not only approachable but also distinctive.

Beyond their playful design, Inspire Threads demonstrated purpose, sharing news of their charitable efforts and the impact of their movement to support young people. Blending fun with meaning, they proved that great design can also inspire action. Congratulations to Inspire Threads for an innovative and impactful showcase!

 

 

Reed Gift Fairs Melbourne 2025 was a gathering of visionaries, dreamers, and makers who came together to create something extraordinary. These stands didn’t just display products; they crafted experiences, told stories, and connected people in truly meaningful ways.

To all the winners, thank you for inspiring us and for reminding us of the magic that happens when passion meets design. We can’t wait for what’s to come next year!

Awards judged, winning criteria and commentary all provided by Retail Life.