Retail Activator Pod





Bring your RETAIL offer to life

Be part of the new and dynamic retail frontier. Visit our innovative Retail Activator Pod at Reed Gift Fairs Sydney 23-27 February to discover ideas and techniques to create unique, engaging and captivating in-store customer experiences to drive sales. Meet our speakers at Level 4 of ICC Sydney Exhibition Centre from 9:00am to 6:00pm - you don't need to book an appointment!

The Retail Activator Pod will inspire retailer professionals to improve customer experience within their store environment such as the following:

  • Design + digital
  • Point of purchase and display
  • Interactive technology
  • Customer culture

Meet our dynamic Retail Activators, dedicated specialists from across the retail industry to discuss solutions to:

  • Engage customers and drive brand loyalty
  • Create powerful visual displays for maximum impact
  • Develop a consistent multi-channel brand
  • Excite customers with interactivity and cutting-edge technology
  • Discover more about the next generation of retail 




Marguerite Bell, Founder

With more than 30 years' retail experience, Marguerite founded Retail Life to ensure Australian retailers meet and exceed the demands and expectations of contemporary shoppers.

In 2009, Marguerite became a sought-after independent retail consultant, working with diverse retailers across industries and project type, including Sheridan Australia, W. Lane, Dymocks, Interflora, Mindil Beach Sunset Market, Harbour Town Adelaide, Precision Group of Companies, and Charter Hall shopping centres.

In October 2018, Retail Life was announced as a key partner in Wodonga TAFE’s new Retail Connection project which won a $1.99 million grant from the Victorian government's Workplace Training Innovation Fund.


Get to know more about Marguerite >

Grant Cunningham, CEO

Grant Cunningham is C.E.O. of Allprint Graphics who specialise in printed visual communications based in Sydney. Grant has been in the industry for over 30 years, commencing in the family business as an estimator before moving into production and then sales and senior management positions.

He has been actively involved in various industry associations including several years as NSW President of the Specialty and Graphic Imaging Association of Australia. Allprint Graphics specialise in printed visual communication materials utilizing modern technologies to engineer and produce a large range of unique and innovative retail point of purchase products. This new digital equipment allows production of bespoke point of purchase items that a few years ago wouldn’t have been impossible.

Get to know more about Grant >


Euan Wilson, Founder


Tap Media is a Near Field Communication tech company changing the way shoppers interact with bricks and mortar retail stores. Using cutting edge technology, Tap Media enables shoppers to tap their smartphone to retail displays of products, and immediately launch critical information about the products (no app required). The information can be anything from general product information, to online reviews, and even price comparisons. Effectively enabling the shopper to “showroom” a retailer in a much easier fashion than ever before.

So why would Tap Media make it easier for shoppers to showroom? Well firstly, shoppers are doing it anyway so why not give them more empowerment while in-store. Secondly, and perhaps most importantly retailers gain insight on what products are being interacted with, and why, in real-time. This gives retailers information on the customer journey they’ve never had before, including key insights on how effective placement of products are in-store and the motivational factors of shoppers.

Get to know more about Euan >


Melissa Webber, Founder

After training as a graphic designer and working in Canberra, Sydney and London, Melissa founded Holy Cow! in 1995 in response to a growing need for boutique agencies that cared about design and their clients. Holy Cow! Creative is a boutique design and digital agency based in Surry Hills, Sydney. They offer quality creative services, teamed with attentive client service aimed at building mutually-rewarding relationships.

Holy Cow! specialise in branding, environmental design and digital solutions, all with a customer-centric strategy at heart. Over the years, Holy Cow! have worked with many large retail property groups including Lend Lease, The Perron Group, Dexus, Charter Hall, Mirvac, Colliers and CBRE. They are also renowned for their award-winning partnerships with retail brands including Dymocks, Mad Mex, Pie Face and Sumo Salad.

Get to know more about Melissa >




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