MCEC Melbourne | 8-12 August 2026

The Largest Showcase of Retail Inspiration

8 – 12 August 2026
MCEC Melbourne 

Reed Retail Fairs Melbourne is the landmark home & gift fair for Australian retailers - offering a unique opportunity to source from the largest variety of premium wholesalers across Gift & Lifestyle, Home & Décor, Fashion & Accessories, Kids & Family, Beauty & Wellness. It is the ultimate sourcing destination where retailers, designers and stylists can access hundreds of brands in one convenient location. 

Why you should attend

Meet the largest variety of premium
Australian wholesalers

Discover new-season collections and exclusive product launches

Source Australian Made plus
Beauty & Wellness must-haves

Gourmet dining, pampering and
networking over five huge days 

Looking to back local and build standout stories on shelf? Discover Australian Made brands and makers. Designed to help you source locally produced ranges,
connect with proud Australian businesses and meet customer demand for homegrown quality.

What's On

Pamper Pit

A quick, complimentary reset between aisles. Drop in for a short massage and head back to sourcing refreshed and focused.

Spotlight on Melbourne

Make a trip of it! Explore a curated snapshot of where to stay, eat and unwind near MCEC. Perfect for planning a smooth, stress-free visit. 

Trends Showcase

A visual edit of what’s emerging right now. Built to help you discover standout  products you might otherwise miss across 450+ stands.


Find Everything You Need at Reed Gift Fairs Melbourne

Register to meet 450+ wholesalers and find your next bestseller!