• 30 July - 3 August 2022
  • MCEC Melbourne

Presented by:

Retail Therapy is back

Location: Hospitality Suite 2, Level 2, MCEC Melbourne

Presented by leading experts in their field, Retail Therapy will equip you with the know how to evolve your strategy and take your customer experience to the next level – from planning and executing your marketing strategy, hot tips to improve your small business and top trends to look out for in 2022 – you are invited to join and be inspired to make your next move in retail and beyond!

This seminar series is a FREE to attend with your event registration, but please book as spaces are limited.

To book your free Retail Therapy tickets, you must first be registered to attend Reed Gift Fairs Melbourne or Life Instyle

Not yet registered?

Already registered for either event? Secure your spot!

Saturday 30th July 2022

Cat Nguyen

Founder

@The Empirical Agency

Social Media Strategies

Time: 11.15am – 11.45am

Rapidly create great content and kill it on social media.

As a business owner, the importance of growing your social media presence cannot be overstated. The higher the number of people you can reach with your campaigns, the greater your chances of success. Today, there are more than six dozen social media platforms vying for your attention on the internet. But how many of them should you spend time and energy setting up and which are the best ones for your business?

Join Cat, Managing Director from The Empirical Agency as she dives deep on tips to execute social media strategies and explores what strategies work in the new age.

  • Is Instagram dead?

  • Capitalising on emerging & growing channels like TikTok and Messenger Marketing

  • Systemising your social creation process

Bronwyn Reid

Author and Small Business Mentor

@Small Company Big Business

Small Company, Big Crisis

Time: 11.50am – 12.20pm

Global pandemics, bushfires, floods, stock market crashes, the death of a loved one ... It seems that we just get through one crisis when another one comes along. And that is exactly what does happen. So why are we always surprised when things go haywire? We treat the good times as “normal” business conditions, the crises as the abnormal times, and fail to plan.

This presentation covers:

  • Booms and Busts – how they happen, and how they unfold

  • 7 things to do to prepare your company as best you can

  • 10 things to do when a crisis happens

  • The opportunities that come out of a crisis, and how to seize them

  • How we can all do business better in the future

  • A simple framework to make your business strong, resilient, and meaningful in a complicated world

Dr. Narelle Hutcheeson

Managing Director

@RQ Media

Emerging Christmas and seasonal purchasing trends

Time: 12.25pm – 12.55pm

You can make the most of seasonal changes and Christmas buying patterns. Over the last few years, trends from key sales periods show consumers shop earlier in the season, research online and make the most of any promotions. Black Friday / Cyber weekend is the start of a big Christmas spending season. Search volumes indicate emerging trends that retailers can take advantage of. Therefore, how can you take advantage of it and how do you manage online and offline sales.

Christie Nicolas

Chief Growth Partner

@Mumpower

Fast Track Relationships With Mum Shoppers

Time: 1.30pm – 2.00pm

In 2022, 94% of Mums make the final buying decision for children’s products and 83% make the final buying decision for home products. Therefore, it makes sense for brands in this space to fully understand today’s buyer and how to maximise sales opportunities.

Mumpower, Australia’s leading Mum-Shopper experts, has the finger on the pulse of how Australian Mothers think, decide and buy with new market research insights now available.

Come along to discover:

  • Fast Facts; what, why and how mums are buying today

  • S.M.A.R.T Marketing Strategies; proven to accelerate sales

  • Plus, discover the 3-step Growth Formula to elevate your next campaign.

Gain market clarity and discover opportunities to thrive!

Chris Tourgelis

Group CEO

@OPUS Design PL and @Think Cup

Surviving business during turbulent times and how to stay ahead of the game

Time: 2.00pm – 2.40pm

Retail expert Chris Tourgelis is passionate about the gift and homeware industry with over 25 years experience running various businesses. Chris delves in to the mindset and the techniques required to survive in business during these turbulent times, and how to stay on top of your game and thrive when the pressure is on.

Mike Fowler

Chief Commercial Officer (CCO)

@Rendr

The future is omnichannel - Bringing same day delivery on demand solutions to in-store today

Time: 2.40pm – 3.20pm

Join Mike, Chief Commercial Officer at Rendr Delivery as he provides expert advice on how you can take your business to the next level with multiple easy to implement retail solutions. Whether you deliver from store to door, offer endless aisle or click & collect, surprise and delight customers, grow sales, optimise your supply chain, and reach new customers

Mike will explore:

  • Convenience, immediacy and speed - exceeding customer demands

  • Empowering local commerce where your stock and customers are

  • Competitive same day delivery solutions that surprise and delight

  • No integration required solutions that book a delivery instantly

Cat Nguyen

Founder

@The Empirical Agency

Liam Johnson

Digital Marketing Specialist

@The Empirical Agency

E-Commerce Workshop: “The ultimate guide to running a successful business”

Time: 3.20pm – 4.20pm

Join Cat Nguyen and Liam Johnson from The Empirical Agency in this interactive and engaging workshops

  • Setting yourself up on Shopify

  • Managing your store

  • Growing your store

Sam Guédouard

Partner Engagement Manager

@Austrade Digital Services

Elevating your business success through utilising Austrade export digital platform

Time: 4.20pm – 5.20pm

Join Sam, Partner Engagement Manager and Subject Matter Expert-Food & Agribusiness at Austrade as he delivers a live demo session on how to navigate through the Austrade export digital platform. By the end of the session, you would become familiar on how to –

  • Assess the export market readiness of your business

  • Select the most suitable export markets for your core products

  • Check if your core products can access the selected markets

  • Draft your Unique Selling Proposition and evaluate your competitiveness

  • Start developing relevant networks in the selected markets

Sam will be available after the session to provide you with tailored advice, to set up a follow up meeting or to introduce you to a relevant Austrade team or partner.

Sunday 31st July 2022

Jenn Donovan

Founder

@Social Media & Marketing

Human to Human Marketing – Shaping the Next Era of E-Commerce

Time: 11.15am – 11.45am

The way people shop has fundamentally changed (thanks pandemic!) and now in addition to visiting physical stores, people want connection – they want to connect through social media and have meaningful interactions with business owners.

Consumers might come for the product, but they will stay for the community. So, what are you doing to build community in your business? As part of your marketing strategy? Human to Human (H2H) Marketing plays an enormous part in creating community and shaping the next era of e-commerce.

Join Jenn Donovan, a sort after Marketing Business Coach, International Speaker, Best Selling Author and Human to Human marketing advocate for a chat on how you can put more “human” into your online brand and all the exact reasons why you should.

Heidi Albertiri

Founder

@The Life Style Edit

Developing and managing useful & relevant content for your business or brand, and how to tell 'the right story’ of your business

Time: 11.45am – 12.12pm

Successful communication is the key to building a more effective PR strategy for retailers. The rights ways to communicate can vary depending on your size, location, and goals. Join TLSE Founder, editor and stylist, Heidi Albertiri, who will engage with the audience regarding the crucial tips and tricks for an engaging PR strategy for retail, including.

  • Engaging social media influencers

  • Developing useful & relevant content

  • Building brand authority online

  • Capitalising on social media and community involvement

Salena Knight

Retail Strategist/Consultant

@SalenaKnight.com

Simple (But Highly Effective) Ways to Get Your Customers Back

Time: 12.55pm – 1.30pm

So you've realised that the retail landscape has changed forever...

Until now, the retailers that have ecommerce stores haven’t made huge amounts of effort to drive traffic online.

And the pure play ecommerce stores have relied on the same pre-covid marketing tactics, which are no longer working.

Successful Retail CEO'S have figured out there is a proven way to sell more, without hustling harder or spending huge amounts of money and I'll show you how.

Natalee Bowen

Director and Head Interior Designer

@Indah Island

101 for Hamptons styling create the looks, in store and in home

Time: 1.30pm – 2.30pm

"7 key ingredients for a Hampton's style home" - Steal the style - the Hampton's way

Join Natalee - Interior Designer at Indah Island, Stylist, TV presenter and judge, writer, and brand ambassador - a Hamptons expert throughout Australia and internationally with over 20 years in the industry; as she explores the key ingredients needed to design 'your Hampton's style home. Natalee grew up with inspiration around her and design runs in her genes. From a very young age she was collecting bits and pieces of material from her dad's building renovations, and this sparked her passion for design which she has turned into a very successful career.

Tara Solberg

Owner and Director

@Few and Far

“More than what meets the eye” - styling your store for maximum exposure – Design tips to increase sales

Time: 3.15pm – 3.45pm

This session will explore interior design components and design tips to increase your stores sales.

  • Comparing store layouts and what may work best for your store

  • Determining the right amount of product to display

  • Incorporating cross merchandising

  • Store design - what’s good, what’s not

Emma Blomfield

Interior designer/stylist

@EmmaBlomfield.com

The 5 elements of interior design and how use them in your interiors

Time: 3.50pm – 4.35pm

Join Emma Blomfield, leading interior designer, entrepreneur, stylist and author as she highlights the important facets of interior design in her 'Best-selling- Home- the elements of decorating book'. Emma will explore the essential 5 elements of interior design, including colour and pattern, shape, size, placement, and lighting. Understanding the balance of these elements and their importance to every scheme, is essential for all designers and will be explored in this session.

Monday 1st August 2022

Lisa Jones

E-Commerce Strategist and Mentor

@Lisa Jones + Co

25 Strategies to Double your Website CRO (Conversion Rate Optimization)

Time: 11.15am – 11.55am

Your product is great, you’ve spent a lot of time (and money) on building your website.

You’re bringing in traffic through social media, SEO and paid ads.

But you aren’t hearing that ka-ching sound as often as you’d like. So what gives?

We’re about to drop a little truth bomb, filled with love; If you aren’t consistently operating on at least a 3% conversion rate, your website needs help!

In this dynamic session, Lisa Jones is going to share with you not 1, not 2, but 25 strategies you can use to improve your website conversion rate!!! These strategies should help you to double or even triple your current conversion rate, if executed well. Imagine if you tripled your current onlines sales!! Don't miss this session!

Melissa Robbins

Founder

@The Lot Co.

Social Media is not a Marketing strategy

Time: 12.25pm – 1.10pm

How to plan your marketing with ease for your Retail bricks n mortar or online store.

Christie Nicolas

Chief Growth Partner

@Mumpower

Influencer Marketing Fast Growth Strategies

Time: 1.30pm – 2.00pm

Given Mum shoppers spend more time online than any other medium, Mum influencers are the no. 1 gateway to getting your brand noticed. But with so many influencers, platforms, content form to choose from, how do brands shape and leverage a high impact campaign?

Mumpower, Australia’s leading Mum-Influencer experts, has asked the questions brands need answered to our vast network of 2000+ Mum Influencers who talk to Millions of Mum shoppers as part of our “State of Mum-Influencer Marketing” investigation.

This webinar will unveil data insights from this research, latest trends and best practices to power-up your next Influencer Marketing campaign.

Gain exclusive insider intel and fast track results!

Daniel Cannizzaro

Founder and CEO

@Parpera

Empowering business owners

Time: 2.00pm – 2.30pm

Purpose driven business: how your business can deliver impact and profit.

Emma Blomfield

Interior designer/stylist

@EmmaBlomfield.com

Getting a head start in the interior space - How to publish the right way, self-publishing-vs publishing companies

Time: 2.40pm – 3.25pm

Emma Blomfields' bestselling home - the elements of interior design book, sold out before hitting the shelves. Naturally, Emma was getting asked important questions from other professionals in the industry, specifically around the steps to publishing a book and the crucial steps of how to start out with success in the industry. Join Emma as she provides an insight on how she has become so successful in the interior design space and the tips that can help you have a head start on your own journey.

Loren Bartley

CEO and Digital Marketing Strategist

@Impativ8

How to scale your ecommerce store to over $100k per month

Time: 4.30pm – 5.00pm

If you’ve ever spent money on Facebook or Google Ads and have been disappointed with your results, then this is the presentation for you. Digital Marketing Agency owner, Loren Bartley from Impactiv8, will step you through the key aspects of your digital marketing strategy that need to be optimised to increase your conversion rates, maximise your average order values and skyrocket the lifetime value of your customers. Using a case study with proven results, Loren will outline the key components of a full funnel digital marketing strategy that will allow you to scale your ecommerce store to over $100k in revenue per month, with a 10X plus return on investment. Walk away with a digital marketing roadmap for creating predictable and scalable income for your ecommerce business.

Tuesday 2nd August 2022

Fernanda Alberici

Facebook Ads Expert and CEO

@FAB Marketing

How to skyrocket your e-Commerce Sales with Facebook and Instagram Ads

Time: 11.15am – 11.45am

Facebook and Instagram advertising have been a game changer for retailers. You can now reach customers everywhere, compete with big businesses and build a solid community of loyal customers and brand advocates online.

During this session Fernanda will cover:

  • How to create a Facebook and Instagram advertising strategy that builds a community of buyers, not just lurkers.

  • How to integrate your organic content with Facebook ads to skyrocket your sales.

  • The key advertising strategies that will exponentially increase your e-commerce sales.

  • The biggest mistakes you MUST avoid, and the steps you can take immediately to build momentum, make more sales and grow your retail store online.

Lisa Jones

E-Commerce Strategist and Mentor

@Lisa Jones + Co

25 Strategies to Double your Website CRO (Conversion Rate Optimization)

Time: 12.30pm – 1.00pm

Your product is great, you’ve spent a lot of time (and money) on building your website.

You’re bringing in traffic through social media, SEO and paid ads.

But you aren’t hearing that ka-ching sound as often as you’d like. So what gives?

We’re about to drop a little truth bomb, filled with love; If you aren’t consistently operating on at least a 3% conversion rate, your website needs help!

In this dynamic session, Lisa Jones is going to share with you not 1, not 2, but 25 strategies you can use to improve your website conversion rate!!! These strategies should help you to double or even triple your current conversion rate, if executed well. Imagine if you tripled your current onlines sales!! Don't miss this session!

Ellen Weigall

Founder and Director

@Baby Pink Gin

From side hustle to growing empire - using publicity skills to level up and maximise your earning potential

Time: 1.30pm – 2.00pm

Using publicity skills to level up and maximise your earning potential

Ellen Weigall, a young publicist who invested her savings into an idea which she saw as a missing gap in the industry is now selling 20,000 worth of gin in one month, Ellen will discuss the challenges and effort it took to get her business of the ground and up and running. Predicted to hit a million- dollar turnover within the next three years, Baby Pink Gin continues to grow and is making a statement in the retail industry. Ellen will discuss how she used her skills and experience working as a publicist to inject the right tips and strategies into her social media campaigns to drive growth and demand. Ellen will also touch on entering a very male dominated industry and how she became the first 100% female owned spirits company in Australia.

Spaces limited; bookings essential.

You must register for Reed Gift Fairs or Life Instyle to gain access. 

Already registered for either event? Secure your spot!