• 31 July - 4 August 2021
  • MCEC Melbourne


A complete interactive online trade guide - we've taken the best bits and highlighted below for an easy sourcing experience!

The best way to discover your next bestsellers

Introducing the very first Reed Gift Fairs Big Book - Digital Edition, an online trade guide featuring a huge variety of brands including 246 premium Australian profiles, videos, expert advice, interviews and product features.

In lieu of being able to deliver a physical event, we hope the Reed Gift Fairs Big Book - Digital Edition provides a path for you to navigate forward and to continue to support the retail industry during a time when we cannot come face-to-face. 

A - Z Supplier Listings

Refer to our quick link supplier listing resource to find your favourite stockist and order up for next season!

Ones To Watch

While you were unable to see it first at our event, we've gone ahead and done the hard work for you by handpicking our newest exhibitors for you to connect with. 

Industry Interviews

Unmissable interviews with our exhibitors that highlight how quickly they’ve adapted their operations to survive through the unpredictable impact of COVID-19 and how, during the lowest point for the retail industry in decades, most have creatively leveraged the slower pace of wholesale to plan a new way forward.

Product Index

Brand Index

Exhibitor Profiles


Reed Gift Fairs has been there for the industry for over 50 years, and part of what makes the magic carry on as long as it has is the uniquely special stories behind some of our long term exhibitors. Take a moment to be reminded why you should love what you do with the exclusive 'People of Reed Gift Fairs' video series.

Urban Rituelle

Cafe Lighting

Tilley Soaps

Industry Speaker Series

Kate Carnell, AO

Shopping local and buying Australian

Marguerite Bell, Retail Life

Retail Reset for survival

Chris & Maggie Pana, Kreo Inc.

Pushing through the pandemic