• 17 - 19 September 2021
  • MCEC Melbourne

Reed Gift Fairs Melbourne

Reed Gift Fairs Melbourne returns is a landmark event on the calendar for Australian retailers to source from the largest variety of wholesalers all under the one roof - specialising in Gift, Home, Fashion and Kids & Family. 

In the context of the current situation and out of an abundance of caution, we have made the necessary decision to postpone Reed Gift Fairs Melbourne, which was to be held at the Melbourne Convention & Exhibition Centre from 31 July – 4 August.

Reed Gift Fairs Melbourne will now take place on 17-19 September 2021 and will be co-located with Life Instyle.

Read full statement here.

Find everything you need for What's On, Getting There and Covid Health & Safety guidelines.

Dates & Opening Hours

Friday 17 September          9.00am - 6.00pm

Saturday 18 September     9.00am - 6.00pm

Sunday 19 September       9.00am - 4.00pm


Who Can Attend

Key buyers from the gift & homewares industry and retailers of

  • Travel goods
  • Stationery
  • Children’s toys
  • Loyalty &  corporate gifting
  • Department stores
  • Florists
  • Furniture
  • Gallery/Museum/Tourist
  • Health/beauty/wellness
  • Newsagency
  • Outdoor
  • Pet care
  • Pharmacy 
  • Kitchenware
  • Fashion Outlets
  • Postal Offices
  • Jewellery & Accessories

What's On

Digital Big Book.

New for the industry - an interactive online trade guide - complete with valuable content, exhibitor profiles, product features and videos.

Co-located with Life Instyle.

Continuing our successful co-location with Life Instyle to offer retailers a combined 600+ exhibitors under one roof at the MCEC.

One badge, One venue, Two premium events.

Exhibitor Directory.

Search through over 400 listed brands to find your favourites, create a shortlist and access the event floorplan to map your visit.

Breakthrough Brands.

NEW to Reed Gift Fairs is our handpicked selection of emerging brands for our buyers to discover before anyone else.

Retail Therapy.

Designed to help retailers level up their businesses, the free to attend sessions are presented by leading experts in their field. 

Over 100 New Exhibitors.

Bonnie and Neil, Warwick Fabrics, Destination Label, Classic Quilts ETC, Pilbeam Living, Robert Gordon, Artiwood, Koala Eco, Freckled Frog, We The Wild, Ugames, Furtex, Bright Wonders, Vevoke, Leisure Learning and more.

Welcome To These Industry Leaders

Getting to MCEC Melbourne

Melbourne Convention and Exhibition Centre
1 Convention Centre Place, South Wharf, VIC

Set along the banks of the Yarra River there is so much more to see and do when you visit Reed Gift Fairs Melbourne August.


From Monday to Friday, bus route 237 goes via Southern Cross Station to Lorimer Street, which is roughly a five-minute walk to MCEC. For bus timetables or further trip planning, use Public Transport Victoria’s Journey Planner.


When you arrive from Melbourne Airport (also known as Tullamarine Airport), you have three options. You can catch a taxi from outside your terminal or request an Uber by following the signs outside your terminal to the pick up zones.


The closest station is Southern Cross. Once you exit the station, you can catch the 96, 109 or 12 tram routes and arrive at MCEC in just a few stops. For train timetables or further trip planning, use Public Transport Victoria’s Journey Planner.


Tram routes 96, 109 (Stop 124A Casino/MCEC) will take you to our Clarendon Street entrance. Otherwise, tram routes 48 and 70 (Stop D5) take you to Flinders Street. From there, it’s just a short walk up Clarendon Street until you reach MCEC. For tram timetables or further trip planning, use Public Transport Victoria’s Journey Planner.


The City of Melbourne’s cycling network has over 135 km of on- and off-road routes. To find out about cycling lanes and routes in Melbourne visit the City of Melbourne website.


Ask your taxi or Uber driver to drop you off at MCEC’s Clarendon Street entrance. There are two nearby taxi ranks – Crown, Clarendon Street and DFO, Convention Centre Place.


Melbourne Exhibition Centre

Wilson carpark with entrance and exit off Normanby Rd. Open 24 hours, seven days a week.

South Wharf Parking

Wilson carpark. Access off Normanby Road. Open 24 hours, seven days a week.

Montague Street Parking

Located at Montague St, access this carpark via Munro St followed by Montague St.

Siddeley Street Parking

Siddeley Street. Open 24 hours, seven days a week.

Freeway Parking

Wilson carpark at Munro St under the Westgate Bridge. Access via Normanby Rd and Munro St.

Join the Reed Gift Fairs mailing list for event updates and product previews that keeps you connected all year round. 

Without the fair, retailers would struggle to find such brilliant giftware. I would thoroughly recommend all retailers to attend, it's well worth it.

Montville Jewellery

It's a wonderful opportunity to keep ahead of the game by seeing items in person....to network....and to make new contacts and industry friend.

Rubi Hair

If you are serious about your business you need to attend the gift fairs.

Fudge - Gifts Home Lifestyle

This is the only event that counts when it comes to finding new products and providers.

House of Henrietta

Great for sourcing new suppliers, products and trends.

Stoneman's Garden Centre

Variety of suppliers was fantastic, great flow of booths and the staff were very helpful.

Cotton On Group Australia

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