What’s changed post-pandemic for your business?
We’ve been incredibly fortunate that the toy industry fared remarkably well during the pandemic. Our business grew more than 74% last year. In response we’ve hired more staff, relocated our head office and opened a new Sydney showroom.
The pandemic has transformed our retail landscape. More than a million households have tried online shopping for the first time. According to the Australian Bureau of Statistics online sales currently represent 7.1% of all retail sales locally. In the USA, online sales are 15.3% of the total, while in the UK this figure rises to 19.9%. In essence, if Australian online sales were to double during the pandemic, we’d simply be operating at a level similar to the USA.
Why is it important to return toface-to-face trade events like Reed Gift Fairs?
In this environment retailers must be visible online even if they’re focused on driving traffic in-store, however not every category translates into the virtual world with ease. Consumers still like to touch and feel plush toys and high-value and gifts which is the same motivation that’s seen us exhibiting continually at trade shows for more than two decades.