Education: Retail Therapy

Retail Therapy

It's all too easy to get swept up in the fast paced demands of your working week and forget to take the time to look forward and think differently about what you can create for your customer. Retail Therapy is your chance to get practical content at your fingertips to develop your retail marketing and business strategy for an invigorated second half of the year.

Sunday, 4 August



Domini Marshall, Founder

      

Social Media in Real Life: Conversations with Industry Guests
Panel includes Lucy (Hunting for George), Nelly (Marketing and Comms Manager at Elk) and hosted by Domini Marshall
10am-12pm
Tickets $40

Are you stuck with social media?
Wondering how brands actually got started and built their following?
Questioning whether you should be outsourcing your content?
Or maybe just wanting to know how brands and businesses are doing social media in ways that work for them?

Join us for this special panel event with guest speakers from the industry who come ready to share insights into what has (and hasn’t) worked for them, practical advice for those getting started, plus how they’ve built a large, engaged social media presence that leverages real results.
 
You will walk away with priceless insight into how real businesses are putting all the social media ‘know how’ into real life practise. This panel discussion is the perfect introduction to Social Media Bootcamp that follows in the afternoon schedule. 

Buy Tickets!

Domini Marshall, Founder

Social Media Bootcamp
1pm – 3pm
Tickets $40

Need some help marketing your brand on social media? Unsure where to start? This comprehensive session is for those wanting more knowledge and support on how to explore the best social media platform for your business – and how to create content that gets the best results. In this two hour bootcamp you will learn:

- An overview of the top social media platforms
- The tips and tricks on how to tell your brand story
- How to find your audience and post with confidence
- The tools to measure progress, market effectively and manage social media

This session is presented by content creator Domini Marshall, who has achieved great career success previously with Kiki K, and has been shared her many experiences and insights at events like General Assembly, Creative Mornings Melbourne and on the Thinkergirls podcast.


Buy Tickets!

 

Claire Dean, Founder
Deane & Co.

Marketing Basics: How to Grow Your Business
3.30pm - 5.30pm
Tickets $40

If you've ever wanted more customers for your retail business, this is the workshop for you.

This session will cover:
- What marketing is, and why you need to market your business
- How to identify your customers
- How to create a simple marketing plan for your business
- The best tactics for spreading the word about your business (not just social media!)

You'll leave feeling more in control of your marketing, with a stronger understanding of how to tell what's working, try new things and reach your target customer.

Claire is the founder of Deane & Co, an honest marketing agency for lifestyle brands. Her goal is to make a real difference for business owners, working with them to tell their stories, create positive impact and get results in real, authentic ways. In her career, to date, Claire has worked across a wide range of big and small brands from fashion, to food, digital platforms, yoga studios, educational institutions and more.

Buy Tickets!


Monday, 5 August



Maggie Pana, Founder

      

Instagram Masterclass
10am – 12pm
Tickets $40

Instagram goes beyond your daily scroll – this social media platform is now essential for your business to have a presence on. If you are new to using for business and unsure where to start to achieve the best brand exposure, awareness and engagement then this dedicated two hours will cover the etiquette, tips & tricks you didn’t know you needed to know. You will learn:

- How to deliver targeted content
- How to connect with your customers
- The secret to cracking the algorithm
- How to become a hashtag guru
- How to develop a supercharged Instagram strategy 

Buy Tickets!



Maggie Pana, Founder


Increase your web traffic with Pinterest
1pm – 3pm
Tickets $40

Pinterest is more than showcasing your DIY skills – it’s an invaluable marketing tool that retailers can use in a tactical way to drive increased visitation to your website. Don't confuse the way you use Pinterest for just another social media platform, used strategically, it's a powerful search engine that can benefit your business at the highest level with over 200 million monthly active users.

In this 2-hour session dedicated to getting the best out of Pinterest, you will learn:

- How to create a business profile
- How to Pin to best represent your products
- Why having a strategy for Pinterest is important
- Why Pinterest will drive traffic to your website
- How to leverage Pinterest for your business

This session is presented by Maggie Pana, founder of digital agency and online store Kreo Inc that create workshops, one on one coaching, advertising opportunities, informative blogs, business resources, public speaking, technical support, and social media coaching for small businesses.

This session is presented by Maggie Pana, founder of digital agency and online store Kreo Inc that create workshops, one on one coaching, advertising opportunities, informative blogs, business resources, public speaking, technical support, and social media coaching for small businesses.

Buy Tickets!



Marguerite Bell, Founder

Get Visually Savvy
3.30pm – 5.30pm
Tickets $60

Are you ready to create a store environment that allures customers and stimulates them to buy? Roll up your sleeves and create your own unique displays with your new skills, using the workshop activity kits. Throughout the session you will have the opportunity to construct model fixtures and packaging, merchandise sample products and create eye-catching displays.

You will also find out how to:
• Attract more customers in to your store
• Inspire them to browse more products
• Entice them to make a purchase
• Drive repeat sales and increase customer loyalty

The Retail Life team will inspire you to take action and drive your retail sales higher. Discover what motivates your customers and learn how to maximise the power of the silent salesperson in this session presented by Marguerite Bell - one of Australia's leading customer service experience consultants, dedicated to changing the way retailers think, feel and act towards the people they exist to serve. Marguerite's focus lies in educating businesses to achieve the pinnacle of customer service by committing to a culture of training, motivation and innovation.

Buy Tickets!

 

Tuesday, 6 August



 Alita Harvey – Rodriguez, Founder

Email Automation Strategies Any Retailer Can Use
10am – 12pm
Tickets $40

If you take a moment to put the email marketing strategies of the world's best retailers under the microscope you will find varying approaches, brand personalities and design aesthetics. We’ve done the hard work for you and created key email marketing automation strategies that will work for you.

In this session you will learn:
- An introduction to the 7 key automation strategies for acquiring, nurturing, converting and retaining a loyal, engaged customer-base.
- How to meet customer expectations with automation at all your key customer touchpoints
This session is presented by Alita Harvey Rodriguez from Milk It Academy, the Australian leaders in digital marketing training for retailers investing in design thinkers and innovators.


Buy Tickets!



Maggie Pana, Founder

Instagram Masterclass
1pm – 3pm
Tickets $40

Instagram goes beyond your daily scroll – this social media platform is now essential for your business to have a presence on. If you are new to using for business and unsure where to start to achieve the best brand exposure, awareness and engagement then this dedicated two hours will cover the etiquette, tips & tricks you didn’t know you needed to know. You will learn:

- How to deliver targeted content
- How to connect with your customers
- The secret to cracking the algorithm
- How to become a hashtag guru
- How to develop a supercharged Instagram strategy 

This session is presented by Maggie Pana, founder of digital agency and online store Kreo Inc. that create workshops, one on one coaching, advertising opportunities, informative blogs, business resources, public speaking, technical support, and social media coaching for small businesses.


Buy Tickets!

 
 Alita Harvey – Rodriguez, Founder

How to Grow and Convert New Subscribers
3.30pm – 5.30pm
Tickets $40

Are you looking to dip your toes into the world of email marketing automation?

For a retailer, the key to successful email marketing is a well thought-out and cleverly executed automation strategy. This means landing your emails in the inbox at the perfect time, and delivering content designed to efficiently and effectively progress customers through their buying journey.

In this mini-kickstarter style workshop, you will learn the best practices in strategies for developing and optimising automation campaigns including:
o             Welcome Series
o             Abandoned Cart
o             Post-Purchase Referral

This session is presented by Alita Harvey Rodriguez from Milk It Academy, the Australian leaders in digital marketing training for retailers investing in design thinkers and innovators.

Buy Tickets!


 

We use cookies to operate this website and to improve its usability. Full details of what cookies are, why we use them and how you can manage them can be found by reading our Privacy & Cookies page. Please note that by using this site you are consenting to the use of cookies.