Business Development Programs
Free business development programs will be held during the fair at the Sydney Convention & Exhibition Centre. Contact Minnie Yao on 02 9422 2531 to reserve your space.
Saturday 25 February
11am – 12pm
Transform your Staff into Entrepreneurial Employees
Presented by Federico Re – Business Coach, www.creativeentrepreneur.com.au
In today’s economic environment, businesses need more employees who regularly demonstrate ‘entrepreneurial’ characteristics and work habits to fuel growth. The success of an employee lies in their ability to manage short term priorities, but equally maintain a strategic ‘entrepreneurial’ approach to their work on a daily basis. Discover 10 effective methods to transform your staff into entrepreneurial employees, to enhance the performance of your business.
Saturday 25 February
1pm – 2pm
Avoiding Retail Merchandising Pitfalls
Presented by Rob Henderson – Founder and Owner, www.magneticvm.com.au & Federico Re – Business Coach, www.creativeentrepreneur.com.au
With Christmas over, a sense of normality has started to creep back into the retail channel. Retailers across the country are gearing up for what we all hope will be a successful 2012. With this in mind it is critically important for retailers to identify the key elements in relation to merchandise and strategic sales/marketing. The seminar outlines and identifies a 10 pillar approach to the potential pitfalls that retailers may encounter if they engage 2012 without a retail strategy in their business.
Saturday 25 February
3pm – 4pm
Increasing your sales without discounting your current stocks
Presented by David Wilson - Business Coach, FAICD
Today we are faced with a barrage of price discounting to get the sale. It just feels like we are paddling up stream. In 30 minutes, you will learn how others have overcome this and made great margins.
Sunday 26 February
11am – 12pm
5 secrets to attract more customers to your business
Presented by Charmaine Corcoran – Visual Merchandising Specialist, Retail Experience
Ever wondered why some retailers have incredibly successful businesses with very simple product offerings and yours - with your fabulous product - just isn’t attracting the customers you want it to? Visual Merchandising is the art of carefully crafted trickery that, when used properly, can attract customers to your door, then ensnare them inside your store until their arms are fully laden with your product, which is irresistible to them. Want to know how? Charmaine Corcoran is an independent Visual Merchandising Specialist currently working with a broad spectrum of brands and retailers here in Australia on enhancing their retail delivery to attract more customers. Charmaine has over 20 years’ retail experience, and over time has learnt that success lies in applying the strategies within these five secrets.
Sunday 26 February
1pm – 2pm
2012 The Year for Smart Marketing
Presented by Debra Templar – The Templar Group
Simply having a shop without a website is dangerous today. Simply having a website for your business (although a great start!) is no longer enough. A mobile-optimised site now needs to become a priority along with your social media presence. This session looks at the must-haves for a successful small retail business in today’s climate. We’ll be looking at: Websites, mobile-optimised sites, social media, in-store events and promotions and how to integrate everything together into one seamless marketing story for the coming year. Without an understanding of how to put everything together you’ll fumble and flounder. The session will be full of examples and case studies – the how’s not just the what’s – in everyday language that we all use – no “geek speak”, promise.
Sunday 26 February
3pm – 4pm
Understanding and selling to the ‘NEW CUSTOMER’ that is focused on price and the internet
Presented by David Wilson – Business Coach, FAICD
The new customer today is well informed, internet savvy and price sensitive. Now we know this we can now sell to them at great margins using state of the art strategies that are proven to work. It is a simple 5 step process. Come along and you too can benefit your business.
Monday 27 February
11am – 12pm
How to ensure you and your business is “Financially Well Organised” Presented by Jeni Wilcock – CPA and Co-owner, Sullivan Dewing Business Builders Find out the strategies your business needs to implement to ensure it is making the profit it should. Importantly learn how to get this profit out of your business tax effectively, to create your own personal wealth. Key points covered: • Our philosophy – work hard and keep as much of your earnings as possible • Show some tricks of the trade to stop leakage of: income tax, workers comp, payroll and super • Go through an example • Using Family Trusts – even better result
Monday 27 February
1pm – 2pm
Build business partnerships to benefit your business
Presented by David Wilson – Business Coach, FAICD
In 2012 a single business will find it hard to survive on it’s own. Assistance is out there, all you have to do is learn how to get this assistance. And, most of it is free. Just imagine a business that has strategic partners at every level of activity.
Tuesday 28 February
1pm – 2pm
How to think outside of the Retail box
Presented by Monica Schlesinger – FAICD, Advisory Boards Group
Monica understands the trends in the retail sector and brings her experience from scaled down methods used by larger corporations and larger SMEs, to keep charging ahead and winning in the current climate. She will give concrete examples of how you can turn your company around, how you can diversify in related markets and create partnerships. The Internet and online sales are here to stay, survival is a question of how you can adapt to the technological whirlwind. Building a website that may be on the 100th page of a web search engine is not the answer. Re-arranging the windows may help for the customers who pass by your shop but won’t beat the online prices and free shipping. The solution may be in your own skills, in partnerships, in other services you can add-on or linking into an international presence. You must ask yourself where you are going to be in 3 years time and what you need to do to stay ‘business-healthy’.