Road To Success Seminar Series
Continue on your path to success with this inspiring and motivational seminar series, designed to start the year off strong and provide case studies and topics with your business success in mind. These free seminars will take place on the exhibition floor so bookings are not necessary.
Saturday 4 February
10am – 11am
Image & Branding is Everything: Strategically Market & Innovatively Present Your Company
Presented by Olivia Sparks – Stylist
Visual Merchandising is a must for any retailer in 2012. In this creative seminar you will be empowered, inspired and motivated to start the year off strongly and to look towards trends to help grow your business.
Saturday 4 February
12pm – 1pm
The Next BIG Thing
Presented by Debra Templar - The Templar Group
The “next big thing” in retailing isn’t going to be big at all—it’s going to be small. This should restore a healthy balance in how retailers and manufacturers reach out and satisfy the ever-shifting needs and tastes of discerning shoppers. Full of examples and case studies on how small retailers are competing with the big boys - and winning!
Saturday 4 February
2pm – 3pm
A Digital Marketing Toolkit for Retailers
Presented by Kylie Lewis - Kikki.K
Putting together your digital marketing strategy can be overwhelming, given the vast choices of platforms, speed of change and limited resources. Keeping on top of all these demands while still running your business can be an enormous challenge. In this practical seminar you’ll hear from one of Australia’s fast growth retailers on how they plan and execute their digital marketing campaigns, starting with a 12 month strategy right through to day-to-day activities. A checklist of free tools you can use in your business will be available for all attendees.
Sunday 5 February
10am – 11am
2012: The Year of Smart Marketing
Presented by Debra Templar – The Templar Group
Simply having a shop without a website is dangerous today. Simply having a website for your business (although a great start!) is no longer enough. A mobile-optimised site now needs to become a priority along with your social media presence.This session looks at the must-haves for a successful small retail business in today’s climate. We’ll be looking at: Websites, mobile-optimised sites, social media,in-store events and promotions and how to integrate everything together into one seamless marketing story for the coming year. Without an understanding of how to put everything together you’ll fumble and flounder. The session will be full of examples and case studies – the how’s not just the what’s – in everyday language that we all use – no “geek speak”, promise. Debra Templar of the The Templar Group works with small retailers all over Australia, walking alongside them, encouraging them to love their businesses back to life. She understands retail and retailers.
Sunday 5 February
12pm – 1pm
From Zero To Hero
Presented by David Wilson - Business Coach, FAICD
This session is focused on providing you with the tools and motivation to achieve your true potential. What stops business success is not the competition or the market but you and you have the chance to change it with every thought. Looking at other successful businesses and saying why not me, is a thing of the past. You too can be one of these. Are you a hero or a zero!
Sunday 5 February
2pm – 3pm
5 Key Tips to Understanding The Future of Retail
Presented by Federico Re - Business Coach, Creative Entrepreneur
For the first time in centuries, the role of the storefront is changing. How should companies adapt ? In a saturated retail environment, and with consumer spend at historical lows, running a retail operation successfully is not just about providing good customer service. Retailers must embrace change and innovate their business by completely altering their business model. This implies not only competing on convenience, price, and relationship, but also design experiences that merge the physical and online store. To survive the next decade, retailers must adopt a number of key initiatives including:
1. Online Shopping, incorporating daily deals, flash sales, freight free offers, etc;
2. Brand Development, to create an emotional connection between the customer and product;
3. Social Networking to build connections with shoppers online, promote specials, and accelerate brand presence;
4. Product Tailoring, aimed at select customers as opposed to a mass appeal approach;
5. Staff Training to ensure personnel adopt an ‘entrepreneurial’ approach towards their daily work, by embracing change and supporting innovation.
Monday 6 February
10am – 11am
What Do Shoppers Really Want Now?
Presented by Mark Fletcher - Principal Consultant, Director of Shopper Insights
Online retail is growing, some bricks & mortar retailers are going well, and others are going bankrupt. How can retailers sift through the masses of conflicting information and decide what to offer and how to offer it? Mark Fletcher identifies the ‘real’ shopper trends, and provides advice for retailers (large and small) on how to develop a profitable retail offer. Mark Fletcher is a leading shopper researcher and retail advisor with over 25 years experience in Australia and Asia.
Monday 6 February
12pm – 1pm
Retail in 2012: Industry Outlook & Top 3 Issues for 2012
Presented by Russell Zimmerman– Australian Retailers Association
ARA, Executive Director Russell Zimmerman will give a snap shot of the current retail trading environment and detail the top three issues impacting retailers in 2012.
Monday 6 February
2pm – 3pm
True Stories of My Retailer Clients Success
Presented by David Wilson - Business Coach, FAICD
Success can also happen to you, come along a hear how others have succeeded and learn what to do….Once you have a strategy it is about surrounding your business with people and processes that aid what you do. If you think you can do it alone you are dreaming. Come into reality and unleash your true potential