There is one thing our visitors always crave and ask for – new. New products, new trends, new experiences. We want to make Sydney September the fair where we really bring that to life.
We hope you will join us in giving our visitors exactly what they have asked for – why not use this event to launch new products for 2012 and to offer the visitors something different?
Reed Gift Fairs will certainly be using this event both this year and next to launch several new initiatives that we hope will generate extra buzz around Sydney September. There are some tried and tested ideas that we will be working on, but there are also some new schemes that we will be putting in place. Here is a list of what we’ve got in store for Reed Gift Fairs Sydney September 2011:
• ‘Special Offers’ insert in MILIEU
• $8000 buying competition (for purchases onsite so the money is given to the buyer but then passed on to you, the wholesaler)
• Complimentary buses from regional areas of NSW
• ‘Future Retailer’ education program (further details to follow)
• Special Visitor Services Pods/booths
• New Showcases (improvements on the current showcase, with a greater design focus)
We also encourage our Sydney September exhibitors to spread the word about these initiatives. It is best practice to engage with your buyers before every event and let them know where you will be and what new things are happening.
We are excited to announce the re-launch of our trade guide, complete with a new name and new look which better represents the industry and showcases all exhibitors. Replacing Milieu in 2012, we bring you Gifted – both in print and online - promoting the best selection of wholesalers and suppliers in Australia, participating at Reed Gift Fairs. Gifted will introduce a new page layout and Standard Promotional Package as a direct result of our visitor research. This new direction has a strong focus on products and brand identity - vital for your trade show success. The new template offers a fresh, clear layout with added value and enhanced online features for all exhibitors. Marketing your company and your participation in each fair is more important than ever before and we have added extra tools such as free promotional material, enhanced online functionally and technology such as quick response (QR) codes to directly link your Gifted exhibitor profile with your online listing.
Going forward, all exhibitors will be represented in the event directory and online with the Standard Promotional Package that will be automatically added to your stand contract. By profiling all exhibitors in the Gifted event directory and on our website, we ensure that the marketing campaigns provide visitors with complete and thorough fair information, and entice them to attend. As you will see in the media kit, we have also simplified our pricing structure and have created even more cost effective upgrade packages for those wanting additional branding options, with varied price ranges for the regional and national fairs.
Reed Gift Fairs social media presence is in full bloom and we encourage you to get involved and start a dialogue with fellow exhibitors and, more importantly, potential buyers. We proudly have over 900 Facebook ‘likes’ and over 600 Twitter ‘followers’ and this will surely continue to grow as 2012 approaches. Facebook, in particular, is a great way to engage with buyers to find out what they are currently talking about. See what we're talking about here:
www.facebook.com/reedgiftfairs www.twitter.com/reedgiftfairs
Look out for further information in coming months on how you can use social media to maximise your brand awareness.
Good research is paramount to understanding the needs of our visitors and Reed Gift Fairs are always looking to become more aware of what buyers like (or do not like). We encourage you to use the research we carry out in order to give yourself the best chance of success at our events.
In next month’s exhibitor newsletter we will provide you with comprehensive feedback of how our visitors rated their experience at Reed Gift Fairs Melbourne August. However, we don’t just want to be reactive, we want to get ahead of the curve. Consequently we will begin performing a needs analysis prior to each event in order to make sure that those in attendance have all the tools to make their trip worthwhile. We would like your help in spreading the word about these surveys and we encourage you to contact your buyers and ask them to fill in the survey regarding Sydney September that will land in their inbox very soon.