Brisbane July 2011 Post Show Research
Below are some figures that were gathered during the research we conducted at the Brisbane July fair. These numbers have reflected that the quality of buyers attending the fair is as high as ever, that people are spending a good period of time at the fair and that over 90% of visitors were likely to return to the fair next year. All these figures are extremely promising and are showing that despite recent events people are still in the market to attend gift fairs and to make purchases.
Visitation
5,164 Single visits
1,342 Re-visits
6,506 Total visits
93% of buyers indicated they were extremely likely, very likely or somewhat likely to visit the fair in 2012
70% of buyers rated the likely hood of recommending the fair to friends or colleagues
91% of buyers reported that it was extremely important, very important or somewhat important to attend this fair
72% of buyers were owner/partner
99% of visitors have authority regarding purchases
In 2011 visitors spent an average of 5.5 hrs at the fair
Attendance Breakdown By State
87.2% of visitors were from QLD
8.9% of visitors were from NSW
1.7% of visitors were from VIC
0.5% of visitors were from SA
0.3% of visitors were from WA
0.2% of visitors were from ACT
0.1% of visitors were from TAS
0.1% of visitors were from NT
1.0% other
Analysis by Position
72% of visitors attending were Director/Owner/Partner
11.3% of visitors attending were Key Buyers
10.0% of visitors attending were Shop Managers
1.3% of visitors attending were corporate buyers
Analysis by Company Size
67.4% 1-5 employees
12.9% 6-10 employees
6.9% 11-20 employees
2.0% 21-30 employees
1.3% 31-50 employees
2.5% 51 & over employees
Analysis by Company Size, Outlets
63.0% 1 outlet
13.2% 2-4 outlets
9.6% home based
3.3% 5 outlets & over